EMM Software

The marketing landscape has been reshaped in recent years by consumers’ increasing use of the Internet. With new channels emerging and more channels becoming addressable, enterprise marketing management software (EMM software) has become an important weapon for companies seeking a competitive advantage. EMM software helps organizations manage the complexity of the new marketing landscape. By automating processes, speeding decisions, and increasing productivity, EMM software enables marketers to interact more effectively with customers and drive greater revenue. EMM software includes solutions for a variety of marketing disciplines, including brand marketing, relationship marketing, e-mail marketing, and online marketing. For marketers seeking powerful yet easy-to-use tools for comprehensive management of marketing activities, Unica® offers the leading EMM software solution.

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Unica—the world’s leading EMM software

With more than 800 customers in a variety of industries spread over five continents, Unica is the leading provider of EMM software. Unica offers a comprehensive set of software solutions that may be used independently or together to address every aspect of EMM. With Unica EMM software, you can increase customer awareness, improve cross-channel execution, centralize customer decisioning, and integrate all marketing operations on a single platform for greater efficiency and effectiveness. The result is greater speed-to-market, timelier and more relevant customer communication, improved customer loyalty, and measurable results. Unica EMM software is available as both an on-premise and on-demand solution.

Software for a complete end-to-end EMM solution

Unica EMM software comprises a suite of innovative marketing products that includes the following solutions:

• Unica Campaign™ is a complete marketing campaign management solution that enables you to deliver personalized, relevant marketing messages across all touch points, improving customer relationships, and enhancing campaign success.
• Unica Detect™ is an event-based marketing solution that helps you deliver the right message at the right time. Unica Detect signals changes in customer behavior that may indicate a customer’s readiness to hear from you or their intent to take their business to a competitor, giving you the opportunity to increase retention and cross-sell opportunities. 
• Unica CustomerInsight™ lets you use cross-channel customer visualization to make more customer-centric decisions and respond more quickly to marketing opportunities. With intuitive dashboards and flexible visualizations, Unica delivers critical customer insight for the entire marketing team. 
• Unica Leads™ is a lead management software solution that helps improve the way you manage lead qualification, distribution, maturation, and the feedback loop on leads. With Unica Leads, you can make sure you get the right lead to the right person, and then follow up to measure the results. 
• Unica PredictiveInsight™ is a data mining and predictive modeling solution that lets you analyze and predict customer behavior and preferences, as well as employ that insight to develop relevant, profitable, and customer-focused marketing interactions.
• Unica NetInsight™ is a powerful website analytics solution that helps you get instant insight into key metrics, better understand visitor behavior, visualize both the paths to conversions and bottlenecks, and improve your customers’ online experience. 
• Unica Marketing Operations™ is a marketing resource management solution that provides a common platform for planning, budgeting, managing projects, storing creative assets, and measuring performance. With these operational activities consolidated in a single EMM solution, you not only reduce the complexity but also increase the productivity and—ultimately—the success of your marketing efforts.

Learn more now about Unica EMM Software.