Yuchun Lee

Yuchun Lee, Chairman and CEO, is responsible for Unica's overall strategic direction and day-to-day business operations. Lee co-founded Unica in 1992 to meet the technology needs and challenges facing marketers. Under Lee's leadership and unwavering commitment to customers and their success, Unica's customer base has grown to over 1,500 worldwide, and its technology has garnered top marks from Gartner, OVUM and Forrester Research.

A respected thought leader, Lee serves on the Direct Marketing Association's board of directors. He also holds a seat on the board of directors for Axeda Corporation, a leader in enterprise software for remote services. Lee speaks regularly at industry events and has been quoted in Business Week, Computerworld, DM Review, BtoB Online, Marketing Direct, and Business Finance. A published author, Lee has contributed articles to publications like Executive Technology magazine, has written "The DNA of Smart Business Growth" chapter for the Inside The Minds book series, and has co-authored the book Solving Data Mining Problems Through Pattern Recognition (Prentice-Hall). Under Lee’s leadership, Unica has received top industry and business community recognition.

Prior to joining Unica, Lee held senior-level positions with Digital Equipment Corporation and M.I.T.'s Lincoln and Media Labs.

Lee holds both Bachelor and Master of Science degrees in Electrical Engineering and Computer Science from M.I.T. and a Master of Business Administration degree from Babson College.