Database marketing software

For companies engaged in database marketing, the ability to analyze data, automate processes, and communicate across channels is essential to success. Superior database marketing software can deliver this functionality, reducing the complexity of database marketing, improving productivity, and boosting revenue. The right database marketing software can help companies avoid the pitfall of being rich in data but poor in actionable intelligence. And the best software will easily integrate with other marketing solutions to enable consolidated campaigns across all channels.

When companies around the world want powerful yet easy-to-use database marketing software, they turn to Unica®.

Unica provides leading database marketing software solutions.

Unica provides leading enterprise marketing management solutions to companies worldwide. Unica’s suite of marketing software can be deployed as individual components or in combination to address specific marketing needs and challenges. Unica provides a comprehensive database marketing software solution, enabling companies to make more customer-centric decisions, manage the pressures of increasing marketing complexity, and deliver improved revenue and measurable results. Unica database marketing software solutions are available on-premises or on-demand, and are deployed by more than 800 companies worldwide.

A comprehensive software solution for database and interactive marketing

Unica software includes a variety of solutions to support effective database marketing:

• Unica CustomerInsight™ provides powerful cross-channel analytics that help you better understand your customers’ cross-channel behavior. With easy-to-use, visually intuitive data exploration and analytics capabilities, this powerful marketing solution gives you the ability to explore your customer database, slicing-and-dicing information to answer questions and explore trends, as well as drilling down on any data to get granular detail.
• Unica PredictiveInsight™ uses data mining tools and predictive modeling software to develop actionable customer insights on product affinity, expected customer value, and likelihood to respond. PredictiveInsight helps you better understand customers on a one-to-one level so you can make communications and advertising more relevant and effective.
• Unica Detect™ is an event-based marketing solution that gives you unmatched insight into the best time to contact customers. This Unica solution detects changes in customer behavior that may indicate customers’ readiness to buy products and services, a need for more information or assistance, or an intent to take their business elsewhere. With this knowledge you can craft timely and relevant messages that address customers’ needs and increase customer satisfaction.
• Unica Campaign™ is a complete campaign and interaction management solution that manages customer interactions across all channels. Unica Campaign provides the tools to deliver relevant, personalized communications across all touch points, improving customer relationships and increasing revenue.

Other Unica solutions for database marketing include software for web analytics, marketing resource management, and lead management.

Learn more now about database marketing software and other Unica marketing tools for marketing management analytics, marketing online, Internet marketing solutions, and more.