Lead management software

Lead management software is an essential part of sales and marketing success. When leads are not well managed, efficiency of sales decreases and the cost of marketing goes up. The gap between sales and marketing can get even wider, resulting in a loss of productivity and an inability to achieve critical objectives. Lead management software should help address these challenges, but many software solutions are difficult to integrate with other marketing management solutions. When seeking an innovative lead management software solution that makes it simple to qualify, distribute, and follow-up on leads, many marketers today turn to Unica®.

Learn more about lead management software and Unica now.

Unica Leads™ delivers a comprehensive lead management software solution.

Unica, a leading provider of marketing management solutions for the enterprise, offers a lead management software solution that can be deployed as a stand-alone or with other components in Unica’s comprehensive marketing management solution. Unica Leads™ is an innovative lead management application that enables you to increase sales closure rates by qualifying, enriching, distributing, and managing the maturation and the feedback loop on leads more effectively. Simply put, Unica Leads software lets you get quality leads to the right people at the right time and gives you accurate information about what happens next.

Easy-to-use software for better management of quality leads.

With Unica Leads you can:

• Improve the quality and conversion of leads. Unica enables you to consolidate, clean, and enrich leads gathered from a variety of sources and use sophisticated analytics to score each lead. With Unica lead management software, you can produce actionable, prioritized leads for improved follow-up and closure rates.
• Optimize distribution of leads. Unica lets you apply easily defined and highly flexible business rules to automate the routing of leads. Rules can be built with sophisticated analytics, regional overlays, and capacity constraints, as well as product group or segment hierarchies. And leads can be seamlessly routed to sales force automation systems, internal contact management systems, call centers, or channel partners.
• Achieve timely follow-up. When new leads are ready, Unica lets you alert the appropriate personnel via the best channel for each user: e-mail, call center system, or SFA. If leads are not acted upon within a given time frame, automated rules give managers the ability to reassign leads.
• Get feedback and actionable knowledge. Unica lead management software gives you real-time visibility into lead status and feedback on lead quality. Marketers can use an acceptance/rejection process to provide data on lead status or rejection reasons. With this information, you can understand the ways in which messaging, offers, and channels are most effective during each stage of the sales process.

Get more information about Unica lead management software, as well as other solutions for eMarketing, EMM software, marketing campaign management, marketing tracking software, and website analytics.