Lead management

Quality lead management is a significant part of marketing effectiveness. Poorly managed leads not only reduce sales efficiency and increase cost, but also can widen the gap between sales and marketing, contributing to a loss of productivity, and a failure to reach critical objectives. Many lead management solutions exist, but few are designed for seamless integration with other marketing management solutions. For enterprises and marketing organizations seeking a superior lead management application that can simplify the qualification, distribution, and follow-up of leads, Unica has the solution.

Learn more about Unica lead management solutions now.

Unica Leads—a complete end-to-end lead management software

Unica’s suite is a leading marketing management solution that integrates all aspects of enterprise marketing into a single easy-to-use platform. Unica Leads™, a component of the Unica software suite, can be integrated with other Unica components for a comprehensive marketing solution or deployed individually as a sophisticated lead management solution.

Unica Leads gives you the ability to better manage the qualification, enrichment, maturation, distribution, and feedback loop on leads—leading to improved closure rates and increased marketing ROI. With Unica’s lead management solution, you can get higher-quality leads to the right people at the right time and get greater visibility into what happens afterward.

Unica Leads enables you to:

• Improve lead quality and conversion.
• Enhance lead distribution with automated lead routing based on defined business rules.
• Achieve timely follow-up with immediate alerts when a new lead is waiting, and automatic reassignment when a lead is not acted upon in a timely fashion.
• Get valuable feedback with real-time visibility into the distribution of leads, and follow-up on lead quality.
• Deliver actionable knowledge with immediate feedback on lead status as well as reasons for rejection—including what messaging, offers, and channels are most effective at each stage in the sales process.

Like all Unica marketing management software components, Unica Leads is based on an open architecture that makes implementation easy and allows you to leverage your existing IT infrastructure and data.

Optional management modules for referral and follow-up of leads

The Unica Lead management solution includes two optional modules:

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enables the capture, distribution, and delivery of referral leads in real time, making it easy to leverage internal intelligence obtained through sales and support processes.

is a lead entry and management solution that allows marketers to track leads.

Learn more about lead management as well as Unica solutions for website analytics and website tracking, marketing automation and marketing technology, online marketing tools and internet marketing solutions, and more.