Marketing analytics

Marketing analytics are a critical part of the marketing process. Analytics give you the ability to identify and segment customers, track and understand their behavior across channels, and use that information to improve communications through more timely and more relevant messages. While marketing analytics have long been central to marketing success, analytics software has usually been the property only of technical specialists. But as the marketing landscape has become increasingly complex, all marketers can benefit from having marketing data and analytics at their fingertips. For a powerful marketing analytics solution built specifically for the needs of marketers, Unica® has the answer.

Unica puts marketing analytics at your fingertips.

As a leading provider of enterprise marketing management software, Unica offers visual marketing analytics tools as part of a comprehensive suite of software solutions. Unica’s software may be deployed as independent solutions or integrated to reduce complexity and increase productivity in every aspect of the marketing organization. Unica’s analytics provide critical insight for all marketers, including brand, product, segment, interactive, and field marketing units.

Cross-channel Marketing Analytics provide greater customer insight

Unica CustomerInsight™ provides marketers with an easy, fast, and intuitive method for analyzing customer behavior across all channels. With powerful visualizations and intuitive dashboards, Unica makes it easy to drill down to granular detail or slice-and-dice data to ask and answer your critical questions. See recent campaigns, monitor key customer segments, or analyze how customers respond to campaigns by using different channels in the buying process.

Predictive analytics identify customer behavior and preferences.

Unica PredictiveInsight™ provides analytics based on data mining and predictive modeling. By analyzing customer behavior and preferences, PredictiveInsight can help you:

• Predict the monetary value and profitability of a particular customer over time.
• Pinpoint the individuals most likely to respond to specific advertisements or communications—and those mostly like to churn.
• Forecast what customers are likely to buy and in what order.
• Segment customers by differentiating customer attributes.

Web marketing analytics help increase traffic and conversions.

Unica NetInsight™ is a web analytics solution that provides greater visibility into the information you need to optimize web design, increase site traffic, convert more visitors to customers, and improve the online experience for every visitor. NetInsight provides powerful visualizations to help you:

• Monitor key performance metrics.
• Understand visitor behavior, visualizing paths to conversion as well as to bottlenecks.
• Drill down anywhere and trend anything to get pinpointed answers on demand.

Learn more about marketing analytics at Unica, as well as software for marketing management, web site tracking, online marketing tools, marketing automation, interactive marketing, inbound marketing, and more.