Marketing campaign management

With the growth of the Internet, marketing campaign management has becoming increasingly complex. To be successful, marketers are abandoning push marketing paradigms and adopting interactive marketing strategies instead, meaning marketing campaigns must now integrate online and offline data as well as inbound and outbound channels. Marketers must be more aware of individual customers, target and time messages more accurately, and deliver a consistent brand message across all channels. Management of all of these tasks requires sophisticated software that is powerful yet easy to use. For marketers seeking a leading solution for marketing campaign management, Unica® offers Unica Campaign™.

Learn more about marketing campaign management and Unica now.

Unica Campaign™—comprehensive marketing campaign management software

Unica Campaign is part of Unica’s marketing management software suite and delivers a complete marketing campaign management solution. With a wealth of tools and solutions in a single-user interface, Unica Campaign helps you manage the complexity and increase the effectiveness of marketing campaigns. By letting you create, test, optimize, deploy, and analyze multi-wave personalized communications across multiple channels, Unica Campaign helps you deliver relevant and customized marketing messages across all touchpoints—and in real time.

Increase campaign precision and simplify management of marketing initiatives.

Unica Campaign delivers the tools you need for radically improved marketing campaign management. With Unica you can:

• Achieve greater precision. Leverage Unica’s complementary customer analytics and optimization to identify, understand, and target customers more effectively.
• Increase productivity. With an easy-to-use graphical user interface, predefined reports, and logical functionality, Unica Campaign helps you work more efficiently, reusing segments, offers, and templates as needed to increase productivity. 
• Centralize campaign management. Unica Campaign provides a single interface for managing all aspects of your marketing campaigns, including development, optimization, execution, and evaluation of all customer interaction strategies. Integrate event-driven programs, scheduled campaigns, and real-time dialogs to develop effective targeted interaction strategies for each customer.
• Measure marketing campaign performance. Measure performance and effectiveness of campaign elements with detailed analysis that can help shape future campaigns for improved results.

Unica Campaign works with complementary Unica modules for e-mail authoring and execution, real-time personalization recommendations, distributed/field campaign execution, and sophisticated cross-campaign optimization.

Unica Campaign is built on an open architecture that makes implementation simpler and integration easier, allowing you to easily leverage your existing data and IT infrastructure.

Learn more about Unica solutions for marketing campaign management now, as well as solutions for lead management software, customer relationship marketing, multichannel marketing, web site analytics, interaction management, and other software for marketing.