Marketing online

When you’re marketing online, the complexity of the task requires sophisticated tools to achieve success. After all, the speed of innovation on the Internet is constantly reshaping the landscape for those marketing online—to keep pace, you need tools that can help you monitor and understand customer behavior, track the status of your campaigns, measure the results, and use that information to constantly refine your efforts to deliver timely messages that will secure sales. There are lots of software solutions available for use in marketing online. Most will provide you with more information than you could ever want; few offer the tools to help you understand the data and turn it into intelligence you can act on. For a leading set of tools for marketing online, consider Internet marketing software solutions from Unica®.

Learn more about Unica software for marketing online now.

Unica—comprehensive solutions for marketing online

Unica is a global leader in enterprise marketing management (EMM) software that helps reduce marketing complexity, automates marketing processes, and improves marketing performance to boost revenue. Unica’s solutions for marketing online are designed with the specific needs of marketers in mind—this is not software intended for the sole use of specialists and IT professionals. Unica’s online marketing suite is easy to use and presents information visually in ways that are most helpful to marketers. With Unica, you can more easily navigate the shifting landscape of online marketing for more success and greater revenue.

Marketing tools for all online activities

Unica’s Internet marketing software enables you to better manage and optimize all aspects of your online activities, including:

• Analysis. Unica’s web analytics offer a wealth of data about who your customers are and how they behave and why; which paths on your website lead to sales and which paths lead to bottlenecks; what trends are developing that you can use to increase sales; and how you can improve your customers’ online and cross-channel experience.
• Planning. Unica helps you plan your online initiatives with tools for budgeting and scheduling, managing production, tracking status, and optimizing production.
• Design. With Unica, you can design and produce programs with strict quality control across disparate project teams and online marketing agencies.
• Execution. Deliver timely and relevant communication over any Internet channel: e-mail, mobile paid search, advertising, and real-time personalization.
• Measurement. Measure your results easily and create a cycle of refinements to programs and campaigns that will help you increase marketing ROI, improve accountability and keep you ahead of your competition.

Learn more about marketing online and other Unica marketing solutions for marketing tracking software, interactive marketing, email marketing software, multichannel marketing, web site analytics, and more.