Marketing operations

Marketing operations are under tremendous pressure today. While budgets and resources are tighter than ever, marketing goals are growing—and the demands placed on marketing operations are increasing. To succeed, marketing operations must be more streamlined, productive, and efficient than ever. Yet many organizations are stuck with disjointed software solutions that perpetuate information silos and hamper integration, making it difficult to manage operations, resources, budgets, people, information, and creative assets for optimal productivity. For organizations seeking an integrated software solution to achieve truly optimized marketing operations, Unica® has the answer.

Learn more about Unica solutions for marketing operations now.

Unica—integrated solutions for optimizing marketing operations

As the leading provider of enterprise marketing management software, Unica provides end-to-end marketing software solutions that can dramatically transform your marketing operations. By automating marketing processes and automatically turning insight into action, Unica enables you to increase productivity and measurable results. By integrating data and analytics from all corners of the enterprise, Unica provides greater insight into customer behavior and greater visibility into marketing operations. And by providing powerful and easy-to-use tools and analytics designed specifically for marketers, Unica helps increase effectiveness of every level of marketing operations. Unica solutions may be deployed individually or in combination, and are available on-premises or on-demand.

Comprehensive marketing solutions to align operations with goals

Unica helps increase the return as well as lower the risk of marketing investments by optimizing decision-making processes and strengthening overall marketing operations. With Unica you can:

• Align goals and increase collaboration. Unica provides a common workspace for management and collaboration where you can easily plan campaigns and projects, align objectives and goals, create and manage budgets, share information and creative assets, and track project status and results across all marketing activities. By centralizing information and decision-making processes, you can more easily optimize marketing operations to meet business objectives. And by keeping projects, teams, and agencies aligned, you can more easily keep campaigns on track, on time, and in budget.
• Increase re-use and reduce waste. By enabling you to capture information from successful projects and re-use it on subsequent campaigns, you can increase results while optimizing productivity. Rather than reinventing the wheel at the start of each campaign, you can rely on Unica to help you begin several steps ahead of the game. Items such as creative assets, promotional themes, product specifications, coupon offers, target audiences, event venues, production information, and branch locations can be stored and pulled into plans for new marketing projects.
• Track budgets and spending. Unica’s financial management capabilities enable you to track and manage expenses in ways that meet your needs as well as the needs of your accounting department. With enhanced visibility into where your marketing dollars are going, you can better control costs, optimize spending, and make operations more responsive to changing market conditions.

Learn more now about Unica’s software for marketing operations, as well as other solutions for eMarketing, customer relationship marketing, cross channel marketing, search analytics, web site tracking, marketing optimization, and more.