Marketing solutions

As marketing today undergoes a seismic shift, marketers require sophisticated marketing solutions to keep pace. The change in the marketing landscape is unprecedented—old channels are no longer viable, new channels are emerging, and all channels are becoming more personal and more addressable. Customers have far more power today—the Internet can access independent information about companies’ offerings, claims, services, products, and pricing. While these changes represent a great opportunity, they also present significant challenges and, as a result, innovative marketing solutions are needed in order to remain competitive. The right marketing solutions must enable marketers to listen to explicit and implicit information provided by customers, understand past and present information to determine the best marketing action, and deliver timely and relevant communication across all inbound and outbound channels. For marketing solutions that enable you to excel in the new marketing landscape, consider the enterprise marketing management solutions from Unica®.

Learn more about marketing solutions from Unica now.

Unica marketing solutions help reduce complexity and increase revenue.

Unica’s enterprise marketing management (EMM) software products are the only comprehensive marketing solutions that give organizations the power and flexibility they need to deliver a consistent brand experience across all channels. Unica marketing solutions enable you to develop a more customer-centric business by helping to manage the pressures of increasing complexity, deliver measurable results, and ultimately increase revenue. With more than 800 customers from a variety of industries on five continents, Unica’s marketing solutions are recognized as the world’s leading EMM products and are available for on-demand or on-premises deployment.

Unica provides leading solutions for critical marketing tasks.

Unica’s enterprise marketing management solutions give you the marketing tools to address four critical tasks:

• Customer awareness. To better listen to and understand what customers and prospects are saying, both explicitly and implicitly, Unica provides customer, web, and predictive analytics that help you better understand customer behavior and improve marketing effectiveness.
• Centralized decisioning. Unica solutions give you the ability to carry on a more complete and effective dialogue with customers with tools to manage interaction history, contact optimization, offer management, real-time targeting, and segmentation capabilities.
• Cross-channel execution. Because customers today move seamlessly across all channels when making buying decisions, Unica marketing solutions are channel-neutral and support outbound fulfillment, inbound integration, distributed marketing, and lead management activities.
• Integrated marketing operations. Unica simplifies collaboration and cross-channel planning, design, execution, and measurement to deliver seamless marketing operations.

Learn more about marketing solutions from Unica now, as well as marketing tracking software, Internet marketing solutions, and more.