Marketing technology

As a marketer, your world has become increasingly complex. The rise of the Internet has produced dramatic changes in the marketing landscape. Old channels and push marketing tactics are no longer effective. New channels are emerging and bringing new opportunities. Customers may cross many channels in a single buying decision and, with access to more information on the web, are more empowered than ever.

To keep pace with this change requires sophisticated marketing technology. The right technology can help reduce the complexity of your task by automating processes and integrating all aspects of marketing in a single platform. Your marketing technology should give you powerful insight into customer behavior, centralize your decisioning, and simplify cross-channel execution. While there are many solutions for marketing technology available today, only Unica® offers a truly comprehensive enterprise marketing management solution with the tools to reduce complexity and increase revenue.

Learn more about Unica marketing technology now.

Unica offer leading enterprise marketing technology.

With more than 800 customers from various industries on five continents, Unica is a global leader in enterprise marketing management software. Unica’s marketing technology provides a comprehensive toolset to help you reduce time-to-market, automate processes, improve communication with customers, develop more effective strategies and tactics, deliver brand consistency across channels, and prove the value of your efforts through closed-loop measurement and reporting. Unica’s technology is designed by marketers for marketers, providing data and analytics in visual formats that can be customized to your needs in the language of your business.

Comprehensive technology for interactive marketing

Unica’s software provides marketing technology that enables you to:

• Analyze customers across channels. Easy-to-use capabilities enable you to better understand customer behavior across all channels, explore data visually, and quickly turn insight into action.
• Manage marketing resources. Unica provides a common workspace for developing marketing objectives and budgets, initiating and managing projects, storing and approving creative assets, and optimizing resources to stay on schedule and in budget.
• Predict outcomes. Use data mining and predictive modeling to develop actionable customer insights such as who is likely to respond to an offer, expected customer value and product affinity. Analyze customer preferences and communication to deliver more relevant and effective messages.
• Manage leads. Improve the marketing and sales connection by better managing the distribution, enrichment, and maturation of leads, delivering only targeted and timely sales leads.
• Trigger event-based marketing campaigns. Unica technology gives you unmatched insight into the timeliness of customer contact. Identify the best times to contact customers, when they will be receptive to a new offer, or when impending attrition seems likely.
• Manage campaigns. Unica also offers a complete campaign management solution that lets you create, test, optimize, deploy, and analyze multiwave, multichannel, personalized communications.

Learn more about Unica marketing technology and other Unica solutions for web marketing analytics, MRM software, online marketing solutions, inbound marketing, customer relationship marketing, and more.