Marketing tools

The landscape for marketers is shifting dramatically today. Old channels are fading, new channels are on the rise, customers wield more power than ever, and traditional marketing tactics are no longer effective. With the rise of the Internet, virtually all marketing channels are becoming more addressable, and an interactive marketing approach to marketing is essential. To stay competitive, you need marketing tools that can help you keep pace with change and take advantage of new opportunities. With the right marketing tools, you can move away from outmoded push marketing campaigns and move toward interactive marketing, integrating online and offline, inbound and outbound marketing. For leading marketing management software that offers highly effective marketing tools, consider the enterprise marketing management suite from Unica®.

Learn more about marketing tools from Unica now.

Unica—comprehensive marketing tools to increase revenue and manage complexity

Unica is a global provider of enterprise marketing management solutions that deliver the marketing tools that can help you automate campaign management and integrate all aspects of marketing operations while reducing complexity and improving revenue. Unica’s software suite provides comprehensive tools with the power and flexibility to deliver a consistent brand experience across multiple channels. With Unica’s marketing tools, you get capabilities to manage customer analytics, event detection, campaign management, lead management, marketing resource management, and other aspects of interactive marketing. Unica’s tools can help you reduce time-to-market through automation, improve customer communication strategies and targeting through analytics, deliver consistency across channels, and measure and report on results. With more than 800 customers on five continents, Unica is recognized as the world’s leading enterprise marketing management solution.

Tools for today’s critical marketing tasks

Unica marketing tools offer capabilities to help you excel in four areas that are critical to successful interactive marketing:

• Customer awareness. Unica provides sophisticated analytics to help you better understand customer behavior. Analyze customer behavior, preferences, and opportunities and move quickly from insight to action. Improve web marketing effectiveness by testing and refining your website and campaigns. Predict response, cross-sell, and lifetime value. Monitor customer transactional behavior patterns to identify new opportunities.
• Centralized decisioning. Unica provides tools to engage customers in more effective dialogue. Use interaction history tools to improve communication. Segment customer groups more effectively. Improve offer management and real-time targeting.
• Cross-channel execution. Communicate with customers across any inbound or outbound channel with ease. Improve inbound integration by capturing real-time contextual information from customer touch points. Support outbound fulfillment and distributed marketing. And improve lead capture and follow-up with robust lead management tools.
• Integrated marketing operations. Unica enables you to reduce complexity and improve results by integrating all aspects of marketing, including plans and budgets, people and processes, data and assets, and measurement and performance.

Learn more about marketing tools and Unica’s solutions for multichannel marketing, web marketing analytics, web tracking, marketing optimization, database marketing software, campaign management, and more.