Web tracking

For marketers seeking to improve web site traffic and conversions, web tracking technology can be a vital tool. Web tracking enables marketers to better understand who is coming to their site and from where, as well as what visitors do on the site and why. Web tracking data can help identify what marketing initiatives are most effective at driving visitors to the site, what pages and sections of the site are most popular, and what online persuasion techniques create the most conversions to sales.

While there are many analytics applications for web tracking available, many solutions inundate users with data but provide little help in understanding or interpreting it. For a web tracking solution that is both easy-to-use and highly effective at providing actionable intelligence, many marketers today have turned to Unica®.

Learn more about web tracking applications from Unica.

Unica provides leading web tracking technology.

Unica is a global provider of enterprise marketing management software and services and offers one of the most widely used web tracking solutions on the market today. Unica’s web tracking analytics deliver the essential information and insight you need to optimize the design and content of your site, maximize marketing effectiveness, and enhance your customers’ experience on your site.

Unica provides two editions of web tracking solutions. Unica NetInsight™ is an enterprise-class tracking application and Unica NetTracker™ is designed for small- to medium-sized businesses and internal web sites.

The benefits of tracking performance and behavior on your web site

Unica web tracking delivers significant business benefits:

• Get instant visualization of key performance indicators (KPIs). Unica’s powerful and easy-to-use web tracking technology enables all users to get instant insight into their evolving questions and analyses. With a single, browser-based point of access, Unica scales to each user’s request, providing insight through dashboards, visualizations, KPIs, and drag-and-drop investigation.
• Turn insight into action automatically. By combining Unica web analytics with Unica’s other Internet marketing solutions, marketers can turn insight into immediate action, such as a follow-up e-mail to a customer who has abandoned a shopping cart, or a real-time call to a customer with questions about a product.
• Integrate easily with other applications. Unica is built on an open architecture that makes it simple to combine Unica’s products with other marketing and customer analytics solutions throughout the enterprise.
• Implement and adapt with ease. Unica can be deployed quickly, leveraging historical web data and integrating with existing technology. And Unica can be adapted continuously to meet changing requirements for data and analytics.

Learn more about Unica web tracking solutions, as well as solutions for enterprise marketing management (EMM), marketing campaign software, marketing management analytics, search analytics, marketing online, and other software for marketing.