Unica Announces Advanced Real-Time Decisioning for Inbound Marketing

Waltham, MA – October 1, 2008 - Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced the latest release of Affinium Campaign Interact for inbound marketing. Interact automates real-time decision-making capabilities driving the most appropriate communications with customers and prospects across online and offline channels.

With Interact, marketers can personalize messages in inbound channels such as web sites or call centers. Interact delivers customized messages to known or anonymous customers using powerful dynamic segmentation logic, real-time learning algorithms, and arbitration rules that examine both individual profile information and contextual information gathered during the live interaction. In combination with Affinium Campaign and other products in Unica’s Affinium 7.5 product line, Interact enables marketers to coordinate inbound and outbound marketing communications into one marketing strategy.

“Inbound channels are attractive to marketers - there's no clutter to cut through,” said Suresh Vittal, principal analyst with Forrester Research in his January 9, 2007 report, “How Technology Enables Inbound Marketing.” “But, marketers that use these channels just to push more products risk creating negative customer experiences, lowering customer satisfaction, increasing attrition, and degrading their brands. To avoid these potential pitfalls, firms should evaluate interaction management software which applies business rules and real-time analytics to a customer profile made up of historical and contextual data.”

“As Asia’s leading communications group, we are constantly looking for opportunities to cross-sell and up-sell services, said Mr. Wong Soon Nam, SingTel’s vice president of consumer marketing. “With Unica’s Interact solution, we are able to arm our call center and retail representatives with the highest-impact offers - in real time - so that we can extend and expand our customer relationships.”

“The 7.5 release of Affinium Campaign Interact is our largest update of the module since its inception,” said Yuchun Lee CEO and founder of Unica. “In this release, we have emphasized high-performance scalability suitable even for the highest volume websites, as well as easy deployment and management, amid constant changes and updates.”

“These are challenging times for marketers, with outbound response rates on the decline and customers wielding greater control over their own exposure to marketing messages,” said Elana Anderson, vice president of product marketing and strategy at Unica. “This is why Affinium Campaign Interact and inbound marketing—as part of an integrated, cross-channel marketing strategy—are so critical in today’s business environment. Offers are more relevant and buyers are more likely to engage during inbound interactions. It’s a win-win for the customer and the business; done right, inbound marketing improves the customer experience and increases revenues.”

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under “Risk Factors”, which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts:
Anne Mathewson
Greenough Communications
617-275-6528 
amathewson@greenoughcom.com