Business marketing software

As a marketer, your world is rapidly changing. The explosive growth of the Internet and online commerce has created remarkable opportunities and challenges, and sophisticated business marketing software is required to stay competitive. As old channels fade, new channels emerge, and customers move seamlessly across all channels, the right business marketing software can help you manage customer interactions more effectively. With superior business marketing software, you can better manage the complexity of the new marketing landscape, automate processes for greater productivity, and grow revenue by adopting a more interactive approach to marketing. There are plenty of business software solutions on the market today, but when savvy marketers want a solution that is powerful, easy to use, and designed specifically for marketers, they turn to Unica®.

Learn more about Unica’s business marketing software now.

Unica—business marketing software built for marketers

Unica is a leading global provider of enterprise marketing management (EMM) software, with solutions designed by marketers specifically for the unique needs of business marketing organizations. You can rely on Unica to help increase awareness of your customers, centralize customer decisioning  across inbound and outbound channels, as well as manage execution across all channels to fully integrate your marketing operations. With marketing analytics that help you make more informed decisions along with automation that helps dramatically improve productivity and effectiveness, Unica business marketing software gives you the tools you need to compete in today’s interactive marketing environment.

Comprehensive software for managing marketing operations and driving more business

Unica’s suite of business marketing software includes a comprehensive set of component solutions that may be used individually or in combination to address your specific needs. Unica’s business marketing software suite includes:

• Unica Campaign™ — A complete campaign management solution that helps you manage both inbound and outbound customer interactions. With Unica Campaign, you can create, test, optimize, deploy, and analyze your personalized communication with customers over multiple channels and in multiple waves. Unica Campaign gives you a single interface for managing all customer interaction strategies, helping you deliver timelier and more relevant communications across all touch points.
• Unica CustomerInsight™ — A cross-channel analytics solution designed for all marketers—not just specialists. Using flexible dashboards and powerful visualizations, Unica CustomerInsight gives you deep insight into customer behavior and helps you quickly turn that insight into action.
• Unica Marketing Operations™ — A marketing resource management solution that provides a common workspace for managing all aspects of marketing projects. With Unica Marketing Operations, you can define objectives and budget, create, and manage projects, store creative assets, and optimize resources to stay on time and in budget.
• Unica Detect™ — An event-based marketing solution that monitors customer events to determine when customers will be most receptive to a new offer or when they may be about to take their business elsewhere. Unica Detect helps you strengthen customer relationships by identifying the right time to contact customers and prospects.
• Unica NetInsight™ — A powerful web analytics business marketing software solution that delivers insight into visitor behavior and helps increase effectiveness, optimize website design, and improve your customers’ online experience.
• Unica PredictiveInsight™ — A predictive modeling and data mining software solution that helps you develop insight into customer product affinity, expected customer value, and likelihood of customers to respond.
• Unica Leads™ — A lead management solution to help you more effectively distribute, enrich, and mature leads, with the ability to analyze follow-up and lead-generation effectiveness.

Learn more now about Unica business marketing software, as well as other Unica marketing solutions.