Retail

Firms like Best Buy, BJ's Wholesale Club, Kohl's, Lands' End and Nordstrom are leveraging Unica's award-winning solutions to achieve unmatched marketing success. More specifically, retailers and catalogers use Unica to execute effective multi-channel strategies, achieve better targeting, reduce costs, and increase personalization for deeper customer-centricity and higher profitability.

Challenges
Retailers know the value of providing a consistent and relevant experience across channels - web, in-store, catalog, interactive TV, and kiosks, etc. - and of leveraging interactions with targeted cross-selling and informational content. However, delivering this experience is complex with a growing number of stores, specialty catalogs, and channels, coupled with customer expectations, preferences and changing purchase patterns. More than ever, retailers are relying on Unica’s marketing solutions to manage this increasing complexity and support their customer-centric marketing strategies.

Unica Retail Solutions
Unica’s solutions help retailers and catalogers:

• Improve customer targeting by understanding and leveraging customer preferences, behaviors, and purchase patterns
• Drive consistent branding, messaging, and relevant offers across all channels
• Boost customer spend and value through optimized offer and channel delivery
• Increase marketing velocity through automation, best practices, and collaboration
• Reduce marketing costs by eliminating duplication and poor-response mailings

Unica Retail Customers

• Autozone
• Best Buy
• Bloomingdales
• Crate & Barrel
• Dick's Sporting Goods
• Digital Advisor
• Fresh Direct
• Helzberg Diamonds
• Lands' End
• Neiman Marcus
• Orvis
• REI
• Sprint
• Urban Outfitters, Inc.
• WearGuard Corporation