Inbound marketing

In today’s competitive marketing landscape, marketers must work to get maximum benefit and value from every customer interaction.  Inbound contacts offer a significant opportunity to interact with customers who have already chosen willingly to communicate their wants and needs.  Inbound marketing opportunities—through the contact center, website, kiosk or sales agent—represent an important part of the interactive marketing dialog. Inbound marketing solutions can help maximize the value of inbound marketing communications by delivering relevant context and messaging in order to best help the customer and make the sale.  For superior inbound marketing solutions, savvy marketers turn to Unica®.

Learn more about inbound marketing and Unica now.

Unica offers superior inbound marketing software.

Unica provides enterprise marketing management software to customers around the world and offers a unique solution for inbound marketing—Unica  Interact™.  This easy-to-use inbound marketing software evaluates the context of each customer interaction and deploys powerful analytics and user-defined marketing logic to tailor the optimal messages for each customer.  With Unica, marketers can coordinate real-time inbound treatments with proactive outbound treatments to create multi-channel dialogues and drive more profitable customer relationships.

Integrate inbound customer communication with outbound marketing.

Interact delivers several significant benefits for inbound marketing.  With Unica you can:

• Create cross-channel dialogues.  Interact lets you seamlessly integrate outbound and inbound marketing by coordinating cross-channel real-time, event-driven, and batch marketing efforts.  On the Web with Interact, you can target known or anonymous visitors based on segmentation strategies or behavioral analyses.
• Increase value of inbound contacts. Interact delivers the optimal targeted message directly to the point of customer interaction.  By combining a real-time view of the customer (including transactional, demographic, and current-session data) with user-defined marketing strategies and analytics, you can craft the best message for each customer interaction. 
• Optimize relationships.  By using an integrated self-learning engine, Interact helps you determine the appropriate treatment options by based on previous interactions leading up to that point.  Learnings from campaign responses can be automatically applied to future campaigns to keep dialogue strategies fresh.  The end result is a more profitable customer relationship. 

Learn more about inbound marketing and other Unica solutions for web site tracking and website analytics software, marketing management analysis, EMM software, marketing operations, customer insight, and more.