Interactive marketing

The marketing landscape today is rapidly changing. As consumers rely more heavily on the Internet for information, purchasing, and communication, traditional marketing tactics hold less value for marketers. To be successful, the push marketing paradigm must be abandoned in favor of a new interactive marketing strategy that leverages consumer trends and engages consumers in a dialogue integrating online and offline channels, as well as inbound and outbound channels. Interactive marketing can more effectively help marketers understand their customers, increase the relevance of their messaging, and improve the consistency of the brand experience across channels. But the complexity of navigating the new interactive landscape also poses challenges for marketers. For enterprises seeking new and innovative marketing software tools to manage the complexity of interactive marketing, Unica has the answer.

Learn more about interactive marketing solutions from Unica now.

Unica delivers a robust interactive marketing solution.

Unica Interactive Marketing™, a component of the Unica Enterprise Marketing Management product suite, is the only complete solution for interactive marketing that delivers the power and flexibility enterprises to provide customers with a consistent brand experience across all channels. With Unica Interactive Marketing, marketers can more easily transition to an interactive marketing strategy that will increase understanding of each customer, centralize customer decisioning across inbound and outbound channels, manage cross-channel campaigns, and integrate operations. Offered as individual components or as an integrated solution, Unica’s interactive solution provides tools for relevant, timely, and consistent communication with customers across all channels.

A comprehensive solution for an interactive approach to marketing

With Unica Interactive Marketing, you can:

Increase customer awareness. By helping you listen more effectively to what buyers are saying (explicitly and implicitly), Unica helps you determine what your next communication should be with each customer. With Unica, you can leverage customer profiles, behavioral history, and current situations to establish actionable customer insight, identify opportunities, and predict outcomes.

Centralize decisioning. Unica Interactive Marketing serves as a central marketing “brain” by enabling you to integrate and deliver consistent messages across all customer touch points. Unica helps match customers with the best marketing message, optimizing communication over time, and coordinating inbound and outbound messaging through a central communication hub.

Execute across channels. As consumers move more easily across channels in the course of a customer relationship, marketers must seamlessly manage communications across channels. Unica enables integrated execution across all inbound, outbound, offline, and online channels, providing a consistent and effective customer experience.

Integrate marketing operations. Unica’s Interactive Marketing solution promotes smooth collaboration between many disparate groups throughout the marketing organization, facilitating cross channel marketing, planning, design, execution, and measurement.

Click here to learn more about interactive marketing and other Unica solutions for inbound marketing, multichannel marketing, web analytics, and more.