Multichannel marketing

In today’s quickly evolving business landscape, multichannel marketing is a given. Customers move seamlessly across channels in the course of making buying decisions, and successful multichannel marketing must easily engage them at every turn. To effectively manage multichannel marketing campaigns, marketers need sophisticated tools to analyze customer behavior, manage conversations across multiple interactions, and respond quickly to new opportunities. For a leading multichannel marketing software solution, consider the suite of marketing management software from Unica®.

Learn more about multichannel marketing from Unica now.

Unica CustomerInsight™—leading solutions for multichannel marketing

Unica is a leading provider of enterprise marketing management (EMM) solutions and provides a powerful yet easy-to-use solution for multichannel marketing in Unica CustomerInsight™. With flexible dashboards and visualizations, Unica Insight gives you a fast and easy way to analyze customer multichannel behavior and act instantly on the insight you gain. With Unica, multichannel marketing visualization is no longer reserved for specialists—Unica Insight provides customer insight for the entire marketing team, including product, brand, segment, interactive, and field marketers. Built specifically for the needs of marketers, Unica Insight provides easy-to-use and intuitive tools to quickly access the information and actionable insight you need to successfully manage multichannel campaigns.

Multichannel visualizations bring clarity to marketing campaigns.

Unica CustomerInsight provides a number of innovative features that make multichannel marketing more effective:

• Marketing-specific visualizations. With a wealth of graphical data representations all designed specifically for the needs and mindsets of marketers, Unica CustomerInsight helps you quickly answer questions, understand trends, and analyze data to help you improve your multichannel marketing efforts. Visualizations allow you to explore path analyses to see how customers respond to your campaigns across different channels, or you can explore data with heat maps, tabular in-line bar graphs, 3D cityscapes, and A/B comparative analyses.
• Custom dashboards. With dashboards that can be tailored to the needs of individual marketers, you can see quickly and easily how to keep tabs on your most recent campaigns, monitor key customer segments, or view customer activity by region.
• Salient data. Unica Insight enables companies to deliver only the most relevant information to marketers. Rather than getting buried in data they don’t need or can’t understand, Unica allows marketing analysts to assemble an EasySet for each marketer that contains the data they need to support their analyses and measure performance.
• Automated action from insight. In conjunction with other Unica marketing management software, Unica Insight enables you to automatically generate actions based on the insight gleaned from your analysis.  A wealth of graphical data representations with visual selection, all built for the specific needs of marketers, enable you to quickly see meaningful trends in customer behavior and integrate these selections with Unica Campaign™ for targeting of outbound marketing messages.

Learn more about multichannel marketing and other Unica marketing software solutions for website analytics and website tracking, marketing campaign software, internet marketing software, MRM software, and more.