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IBM Unica eMessage
Engage customers and prospects with timely, personalised email and mobile messages
With Unica eMessage, marketers can extend Unica Campaign’s best-in-class campaign management capabilities to email and mobile channels with capabilities to create, preview, test, execute, and track messages. Unica eMessage delivers more effective stand-alone campaigns, as well as integrating email and mobile into cross-channel marketing strategies.
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Bringing our e-mail marketing capabilities in-house with Unica eMessage, we were able to expand the scope of our efforts, increase our velocity, and save 40 percent over traditional outsourced e-mail service provider solutions.
” Orvis
Related Content
E-mail and mobile are critical communications channels for most marketing organisations today.
But how can you send fully targeted and personalised messages without completely integrating your customer data with an email service provider or other messaging service? And how your marketing messages be delivered quickly and cost-effectively, given how difficult that integration would be? You could handle execution of your email and mobile marketing yourself, but it means you must take on the complexity of ensuring delivery and maintaining deliverability.
The solution is Unica eMessage, a companion product to Unica Campaign, which provides on-premise software for designing campaigns and messages and delivery and deliverability services managed by Unica – the best of both worlds:
- Best-in-class campaign management: leverages the marketing-leading capabilities in Unica Campaign
- On-premise software for targeting and personalisation: allows you to use the full range of your customer data for segmentation, targeting, personalisation and event-triggering
- On-demand services for delivery and deliverability: leave it to Unica to ensure messages are getting to recipients
- Robust content creation and management: drag-and-drop assembly of templates, digital assets, and personalisation logic
- Extensive reporting and analysis: deep insight into performance, from delivery metrics to ROI - and even individual-level post-click Web behavior
- Cross-channel integration: email and mobile messaging woven together with other outbound and inbound channels, both online and offline, creates an interactive marketing dialogue with customers
Unica eMessage supports the entire life cycle of email and mobile marketing messages, from idea through to post-campaign analysis.
Unica eMessage's powerful combination of on-premise software and hosted delivery services makes the process of sending email and mobile marketing messages:
- Faster: fewer steps and less manual data movement
- Easier: less integration work, outsourced delivery and deliverability, and a single vendor relationship to manage
- Cheaper: no need to pay premium prices just to get messages delivered
- Better: synchronisation with other outbound and inbound channels enables an interactive, cross-channel dialogue with customers
- Smarter: a more complete understanding of the revenue messages drive and deep insight into post-click-through customer behavior
For examples of Unica customers enjoying the benefits of Unica eMessage:
A Companion Product to Unica Campaign
Unica eMessage is a companion product to Unica Campaign. Use of Unica eMessage requires Unica Campaign, and leverages and complements Unica Campaign's core campaign management capabilities.
Seen below are screen shots of several of the valuable features desribed previously.
Unica eMessage’s drag-and-drop message editor makes it easy to assemble new message content.
Unica eMessage’s provides a preview of how emails will look in a wide variety of email client types.
Unica eMessage analyzes delivery of emails to all the leading ISPs.
Unica eMessage also comes with a rich set of reports and other analytics covering issues such as performance, execution, deliverability and more.
Product Sheet
Download a Unica eMessage product sheet.
White Papers
Read The Evolving Marketing Platform: How Unica Makes Marketing Interactive, about Unica eMessage's role in enabling Interactive Marketing.
Read The Case for Centralized Customer Decisioning, about how the capabilities in a product like Unica eMessage can be used as part of a centralized customer decisioning approach.
Analyst Report
See what the analysts say about Unica eMessage: read Gartner Research's, Magic Quadrant for CRM Multichannel Campaign Management.
Case Studies
Read about how Monster uses Unica eMessage to improve time-to-market by 80%, and improve improvement productivity fivefold.
Read about how AIS, Thailand’s leading wireless service provider, uses Unica eMessage to integrate e-mail into multi-wave, multi-channel marketing strategies.
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