Marketing Services

As a marketing services professional, you and your team are being asked to do more work of a more complex nature than ever before – and with fewer resources. To continue to deliver high quality work on time and on budget, you must:

• Handle more job requests than ever from an increasing number of lines of business and other internal customers
• Oversee the increasingly complex trafficking of marketing projects – some done in-house, some by agencies, some by a blended team
• Accurately project staffing needs despite the unpredictable flow of work
• Manage budgets and reconcile expenses without letting it detract from more strategic and creative work
• Oversee complicated review cycles that involve a growing number of people because of the complexity of compliance requirements
• Collaborate effectively with people in different departments, geographies and agencies

Unica’s Enterprise and OnDemand products and services can help you address these challenges. Unica's market-leading Marketing Operations solution helps marketing services groups:

• Improve management of marketing budgets and alignment with business priorities
• Capture all project details accurately and completely using online job intake forms
• Ensure everyone always uses the most efficient process by creating best-practice workflow templates
• Improve team collaboration and communication with calendaring, workflow management, and best practices sharing capabilities
• Keep projects on schedule with automated alerts and notifications
• Streamline review processes with online proofing and approvals
• Create greater visibility into the overall job queues and resource utilisation with configurable reports and dashboards
• Reduce time spent searching for creative work and increase re-use of existing work with digital asset management capabilities

With Unica, your marketing services organisation can achieve higher production levels while staying under budget. Unica helps companies large and small around the world better manage their marketing services projects and budgets.

If you are a marketing services professional interested in learning more about how Unica can help you, we suggest the following resources:

• A white paper, What Is Marketing Resource Management (MRM), and Why Are Marketers Investing in This Technology?, providing an overview of how marketing services professionals use software to improve their marketing operations
• Case studies on how Medco and Aeroplan use Unica's Enterprise Marketing Operations solution
• Case studies on  how Corel and Philips Healthcare use Unica's Marketing Operations OnDemand solution