Search analytics

Web marketing has become a central part of marketing efforts for most companies today. As companies devote more resources to acquiring customers online and increasing revenues from eMarketing, search analytics can play a significant role in achieving success. Search analytics provides critical data that web marketers require to optimize web sites, attract more visitors, increase conversions and improve customers’ web experience. With the right search analytics tool, marketers can get answers to crucial questions about where customers are coming from, how they behave once on a web site, why they decide to buy or not, and how to refine sites to increase conversion rates. While there are many search analytics solutions on the market today, most provide more than enough data but not enough tools to turn it into actionable information. When successful marketers around the world want powerful search analytics software with the power to quickly turn insight into action, they choose solutions from Unica.

Learn more about search analytics and Unica now

Unica – leading search analytics solutions

Unica is a global provider of enterprise marketing management software (EMM software) and offers a suite of products for web marketing that include powerful search analytics solutions. Unica analytics provide the data you need to optimize web marketing efforts by improving website design, increasing visitor traffic, enhancing the online experience, and converting more visitors to customers. Unica provides powerful tools to help you engage visitors more closely and build relationships one customer at a time.

Unica search analytics are built with an open and flexible architecture, simplifying deployment and integration with other solutions and existing data. Available as an on-premise or on-demand solution, Unica website analytics software provides the tools you need to make web marketing an integrated part of the customer dialog.

Powerful visualization offer analytics on visitor search behavior

Unica’s search analytics software provides a variety of visualizations and dashboards that deliver instant insight into web site performance and visitor behavior. With Unica you can:

• Optimize visitor acquisition by performing A/B tests to determine the most effective ads and landing pages, and compare paid and organic search results.
• Optimize conversions by exploring visitor behavior on your web site, analyzing clickstream/path data to find bottlenecks, optimizing persuasion processes, and monitoring key performance indicators for visitor conversion.
• Improve customer satisfaction by drilling to the experience of individual customers in order to understand their needs and assist them via a live hotline.
• Optimizes web sites by visualize paths that lead to conversions and revenue as well as paths that lead to bottlenecks and abandoned shopping carts.

Learn more now about search analytics as well as Unica marketing solutions for web tracking.