Unica NetInsight Features

Unica NetInsight and NetInsight OnDemand are next generation Web analytics solutions, enabling a marketer’s entire organization to take full advantage of insights from customers' Web site behavior. With either product, marketers can also drive interactive, personal dialogues with every customer, generating more sales and greater profitability for years to come. Want to know more? Not sure which product is right? Take a closer look. Then contact Unica to schedule a demo today.

 

Full spectrum of out-of-the-box dashboards, reports,
and key marketing metrics

Unica NetInsight
Enterprise

Unica NetInsight OnDemand

Comprehensive, built-in dashboards, reports, and metrics

Support for recombining and reconfiguring all elements in millions of combinations all “out of the box” with no optional add-ons

Mobile Web site analysis

Video and audio analysis

Flash and AJAX analysis

Ease of use that enables enterprise-wide self-service access to personalized metrics

Unica NetInsight
Enterprise

Unica NetInsight OnDemand

Single UI with single underlying database serves everything from dashboards to deep dives

Role-based views enable marketers to optimize and organize reports for each user role

Unlimited segmentation: correlate disparate pieces of information

Easily switch between sampling and full data reports

Auditable metrics and configurations that enable users to verify, measure, and audit the atomic data behind any report

Open architecture that makes it easier to feed data in/out

Unica NetInsight
Enterprise

Unica NetInsight OnDemand

Unparalleled capabilities to extend Web analytics with additional data

Full support for integrating visitor-level Web data into online interactive marketing, relationship management (RM), and customer relationship management (CRM) systems

Unlimited custom variables (e.g., URLs, tag parameters, form fields)

Next-generation data collection architecture

Unica NetInsight
Enterprise

Unica NetInsight OnDemand

"Soft tagging" for faster implementation and simpler ongoing maintenance

Hybrid and log file-based data collection

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details

Rapid migration from other solutions

Clear, easy growth path to Interactive Marketing

Unica NetInsight
Enterprise

Unica NetInsight OnDemand

Enables business users to segment Web site visitor reports, identify promising visitor segments, and generate lists all using visual tools and simple drag-and-drop functions

Part of Unica's Interactive Marketing solution, providing a clear growth path

Growth path to integrating online and offline channels in a
single interactive marketing solution

Unica NetInsight
Enterprise

Unica NetInsight OnDemand

Provides a cross-grade path to Enterprise for online and offline interactive marketing across all inbound and outbound channels

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details

Dedicated account manager and full range of services

Unica NetInsight
Enterprise

Unica NetInsight OnDemand

Supported by a dedicated Unica technical account manager (an engineer, not a sales person) with deep product knowledge and Internet marketing expertise, to help with on-boarding, tagging, analysis, advice, and guidance

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options

Backed by a full range of services , including training, implementation, technical application services, best-practices marketing services, and Unica’s highly acclaimed customer support services

Wide support of deployment options

Unica NetInsight
Enterprise

Unica NetInsight OnDemand

Supports leading operating systems, including Windows,
Unix, and Linux

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details

N/A

Supports wide range of standard relational databases, including Oracle, DB2, SQLServer, and MySQL

N/A

Supports all standard and custom Web servers

Supports all standard and custom content management systems (CMS)

Supports all standard and custom e-commerce systems


 
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