Travel and Leisure

Travel and leisure providers of all sizes rely on Unica's market-leading solutions for their marketing technology needs. Choice Hotels International, Collette Vacations, Orbitz, and Starwood Hotels and Resorts Worldwide are just a few that use Unica to drive more customer-centric programs, leverage better targeting methodologies, and increase customer spend for higher retention and profitability.

Challenges
Delivering a superb customer experience is paramount to hospitality organizations seeking to strengthen customer relationships and boost revenue. Providing a consistent customer experience across multiple brands spanning geographic regions is critical to meeting this objective. Additionally, responding to fluctuations in demand requires organizations to execute timely, precise communications. As a result, hospitality organizations are leveraging EMM and interactive marketing solutions to not only target customers with real-time, consistent cross-channel messages around seasonal promotions and loyalty program communications, but also to analyze customer behavior to determine the optimal targeted promotion strategies.

Unica Travel & Leisure Solutions
Unica’s solutions help hospitality organizations:

• Provide a consistent customer experience across brands and properties
• Maximize customer spend per visit using pre-stay messages
• Reduce informational call volumes about resort services by providing marketing information as a service
• Boost pre-visit committed revenue through targeted cross-sell and up-sell operational messages
• Identify real-time opportunities to enhance share-of-travel budget

Unica Travel & Leisure Customers

• Ameristar Casinos
• Arval (BNP Paribas)
• Collette Vacations
• MotorCity Casino
• Orbitz
• SideStep