Media and Publishing

Unica's solutions are used by B2C and B2B media & publishing firms to increase readership, book sales, manage marketing efforts across channels, and enhance the value of relationships for higher subscriber and advertiser retention.

Challenges
Media & Publishing firms contend with a multitude of competing media and a smaller pool of advertising dollars. As a result, firms place a high value on effective subscriber acquisition and retention communications. Additionally, traditional publications, textbooks, etc. are being replaced by online news subscriptions, blogs, and pod casts. Integrating these new publication types and alternate content outlets into the marketing mix, retaining readership, and cutting through the "marketing clutter" to get the attention of subscribers is no easy task. Sharing and distributing approved content across numerous regional, national, and international publications is time-consuming and error prone. To address these challenges, publishing firms are relying on Unica’s marketing solutions.

Unica Media & Publishing Solutions
Unica’s solutions help media & publisher companies:

• Reduce the cost of acquiring new readers by targeting circulation subscriptions and classified ads
• Integrate and streamline marketing efforts across departments and geographies
• Identify and reach underserved markets for higher revenue and profitability
• Retain readership through personalized communications

Unica Media & Publishing Customers

• ABC
• Dow Jones & Company
• HBO
• National Football League
• National Public Radio (NPR)
• Reader's Digest
• Sage Publications
• The Washington Times
• Turner Broadcasting Company
• Wegener Nieuwsmedia