Justify

Often a marketing technology need can slip in priority because the true benefits of adoption are difficult to articulate. Unica’s work with hundreds of clients provide a natural resource for building a compelling business case for the investment.

Business justification for marketing technology can come in several forms:

• Proof points or benchmarks from other companies that have deployed this technology
• A high-level assessment of what parts of your business and/or which metrics will improve with an investment in marketing technology
• A detailed return on investment (ROI) or total cost of ownership (TCO) model to validate the investment

Unica has had success proving the value of particular marketing technologies using our ROI Catalyst program. This program, which incorporates four business pilot projects developed around real-world business solution needs, showcases how Unica software can be implemented to increase marketing effectiveness. Particpants have been able to execute actual marketing programs and realize measurable marketing lift.

ROI is often only one part of the justification process. It also is important to take into account the marketing technology’s strategic alignment with the company’s business goals and objectives, process impact, and fit with corporate architecture standards.

To justify a marketing technology expense, Unica recommends the following additional resources:

• More detail about Unica’s ROI Catalyst program
• Research typical results from implementing marketing technology based on the experiences of Unica customers
• View case studies about how peers in the marketing industry have used Unica technologies
• See the Unica article on "Benefits of Marketing Technologies"
• Engage with Unica partners for a full business case development

Click "Prioritze" to help select the gest fit technology solution

Click "Choose" to see the particular benefits Unica software can provide