Online Marketing

As an online marketing professional, you work in a environment that is full of opportunity and excitement, but also increasingly complex and difficult to manage. To seize the opportunity, you must:

• Get better at acquiring, converting, and retaining customers online – especially as traditional marketing channels struggle
• Improve individual visitor experiences on your Web site
• Shift away from a static Web site and embrace personalization and behavioral targeting
• Improve targeting of email marketing to achieve better results
• Better allocate your budget across a more diverse set of online marketing channels
• Find an easier way to connect all the systems and data used in online marketing

Unica’s Enterprise and OnDemand products and services can help you address these challenges. Unica helps online marketing professionals:

• Access data on individual visitors using Web analytics, which can be used to optimize your site and enable better targeting of messages
• Create, deliver, and track personalized, permission-based email marketing communications, leveraging Unica's market-leading campaign management capabilities
• Determine the most relevant messages to be presented to each individual Web site visitor using real-time personalization  
• Collaborate more effectively with your team and partners using marketing operations management

With Unica, you can optimize Web site performance, customize individual online customer experiences, and deliver highly targeted and relevant email communications, transforming more visitors into customers and earning more profits from each customer. 

If you are an online marketing professional interested in learning more about how Unica can help you, we suggest the following resources:

• A Unica whitepaper, From Web Analytics to Customer Analytics: Making Web Data Personal, defining how marketers can use individual-level customer data from Web analytics software to improve targeted marketing communications
• A webcast, Optimize Pay-Per-Click Spend & Get More Out of Your Online Lead Generation Investment, on strategies you can use now to put your online demand generation activities onto a new and better trajectory
• A webcast, 5 Do’s & Don'ts for Behavioral Segmentation, Targeting & Interactive Marketing, featuring three well-known thinkers in the field of online marketing discussing how to tackle these capabilities and improve ROI without drowning in the details
• Case studies that show how Citrix Systems and AIRMILES use Unica's Web Analytics solution to improve the effectiveness of their Web sites
• A case study on how Monster uses Unica's Email Marketing solution to dramatically increase new business value