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Awards

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Awards

2008 Awards

	Customer Interaction Solutions 2008 Product of the Year Award Affinium Campaign Interact has been recognized by Technology Marketing Corporation's Customer Interaction Solutions (CIS) magazine as a 2008 Product of the Year Award winner. The winners represent companies that the CIS editors think display the vision, leadership and attention to detail deserving of the prestigious Product of the Year Award.
	Software Magazine's Software 500 Unica was listed on the 2008 Software Magazine Software 500 ranking of the world’s largest software and service providers. This is the seventh consecutive year that Unica has been included on the list.
	The 2008 Market Leader Awards: Marketing Automation Unica was named Winner in the Marketing Automation category of the 2008 CRM Market Awards for the fifth consecutive year. The Market Leader Awards recognize excellence in the CRM industry.
	JupiterResearch Positions Unica as a Definitive Industry Leader for Large Enterprises Using Analytics Unica was cited as a leader in the independent report “Web Analytics Buyer’s Guide: Assessing Vendors’ Competencies and Value.” As noted in the ‘Constellation’ report, Unica’s NetInsight solution provides a robust analytical foundation for its enterprise marketing management offering. Built on an open relational database, NetInsight enables integration of granular analytics data within other applications such as campaign management, event detection, and predictive modeling. The NetInsight interface is intuitive and capable of drilling down into the data warehouse for unlimited slicing and dicing of information.”
	Unica Positioned in Visionaries Quadrant for Enterprise Marketing Management Unica positioned in the visionaries quadrant of Gartner, Inc.’s “Magic Quadrant for Enterprise Marketing Management, 2008.” Gartner Research “Magic Quadrant for Enterprise Marketing Management, 2008” by Kim Collins and Adam Sarner, July 1, 2008* To view the Gartner report, compliments of Unica, visit our resource library.
	2008 American Business Awards (aka 'The Stevies') Awarded, Best Marketer – Karen Hudgins, marketing specialist, Unica Corporation The Stevie Awards were created to honor and generate public recognition of the efforts, accomplishments, and positive contributions of companies and business people worldwide.
	Unica Positioned in Leaders Quadrant for Multichannel Campaign Management Unica positioned in the leaders quadrant of Gartner, Inc.’s “Magic Quadrant for Multichannel Campaign Management, 2008.” Gartner Research* “Magic Quadrant for Multichannel Campaign Management, 2008” by Adam Sarner, April 25, 2008 To view the Gartner report, compliments of Unica, visit our resource library.
	Unica Positioned in Leaders Quadrant for Marketing Resource Management Unica positioned in the leaders quadrant of Gartner, Inc.’s “Magic Quadrant for Marketing Resource Management, 1Q08.” Gartner Research “Magic Quadrant for Marketing Resource Management, 1Q08” by Kimberly Collins, March 3, 2008* To view the Gartner report, compliments of Unica, visit our resource library.
	Forrester Research Positions Unica as Leader in Marketing Leadership and Relationship Marketing Scenarios Unica was cited as a leader in the independent report “The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008.” As noted in the report, “Unica has been delivering a broad set of analytical and marketing software for more than a decade. As one of the earliest champions of the enterprise marketing vision, Unica has consistently focused its strategy on meeting the needs of the marketing organization. Unica is a Leader because it has combined strong campaign management functionality with a growing planning and management platform while judiciously adding advanced analytical capabilities like optimization, event detection, and interaction management. Unica also has the strongest strategic vision, which reflects its intent to build out the platform to support all marketing roles.”
	Peppers & Rogers Group 1to1 Impact Awards Winner TD Bank Unica customer TD Bank Financial Group received a 2008 Peppers & Rogers Group 1to1 Impact Award for Marketing Optimization. This award recognizes companies that demonstrate the best use of marketing automation to support and enhance the customer experience. TD Bank was recognized for its ability to successfully increase new customer acquisition rates for products and loyalty to the organization, while reducing attrition to competitors.

2007 Awards

	MITX Technology Awards’ Best Event-Marketing Solution for 2007 Unica’s Affinium Detect, an industry-leading event-detection solution, was awarded top honors in the category of Customer Relationship Marketing at the fourth annual Massachusetts Innovation and Technology Exchange. The MITX awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving advancements.
	The 2007 Market Leader Awards: Marketing Automation Unica's Affinium suite of applications was named Winner in the Marketing Automation category of the 2007 CRM Market Awards for the fourth consecutive year. The Market Leader Awards recognize excellence in the CRM industry.
	KMWorld Magazine Trend-Setting Product of 2007 Unica's Enterprise Marketing Management suite was recognized as a trend setting product of 2007 for streamlining the entire marketing process for brand, relationship and Internet marketing, from planning and budgeting to project management, execution and measurement.
	Unica Positioned in Visionaries Quadrant in Gartner’s Magic Quadrant for Enterprise Marketing Management Report Unica positioned in the “Visionaries” quadrant in Gartner, Inc’s “Magic Quadrant for Enterprise Marketing Management, Q207.” According to the report, visionaries “have a strong vision for applying technology and developing a platform to support a wide variety of marketing roles, functions and processes.” Six EMM vendors currently qualify for the Magic Quadrant.
	Forrester Research Recognizes Unica as a Web Analytics Leader Unica's web analytics solution, Affinium NetInsight, was cited as a leader in the independent report "The Forrester Wave™: Web Analytics, Q3 September 2007."
	Customer Interaction Solutions 2007 Product of the Year Award Affinium NetInsight on Demand has been recognized by Technology Marketing Corporation's Customer Interaction Solutions (CIS) magazine as a 2007 Product of the Year Award winner. This is the second time that Unica has been recognized for its web analytics solutions. The winners represent companies that the CIS editors think display the vision, leadership and attention to detail deserving of the prestigious Product of the Year Award.
	Software Magazine's Software 500 Unica was listed on the 2007 Software Magazine Software 500 ranking of the world’s largest software and service providers. In a highly competitive year, Unica was ranked in the 200-210 decile. This is the sixth consecutive year that Unica has been included on the list.
	Unica Positioned in Leaders Quadrant for Multichannel Campaign Management Unica positioned in the leaders quadrant of Gartner, Inc.’s “Magic Quadrant for Multichannel Campaign Management, 1Q07.” Gartner defines “Leaders” as companies that “consistently out-perform in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

2006 Awards

	2006 Forbes Midas List: 25 Fastest-Growing Technology Companies Unica was named to the prestigious Forbes Midas List of the 25 Fastest Growing Technology Companies based on annual revenue growth and profitability. Unica joins other high-growth industry leaders such as Ebay, Genentech and Google on the 2006 list.
	2006 American Business Awards (aka 'The Stevies') Awarded, Best Executive - Yuchun Lee, co-founder and CEO, Unica Corporation Finalist, Best Overall Company - The Next Great Enterprise Software Company The Stevie Awards were created to honor and generate public recognition of the efforts, accomplishments, and positive contributions of companies and business people worldwide. The New York Post called the Stevies "the business world's own Oscar Awards."
	2006 CRM Magazine Market Leader Award: Winner for Marketing Automation For the third consecutive year, Unica has been honored as a “Winner” in CRM magazine’s 2006 CRM Market Leader awards in the marketing automation category. The 2006 CRM Market Leader awards recognize top vendors in eight categories spanning the CRM industry. Each category includes one winner, four leaders, and one or two companies to watch based on a company’s market share, reputation for customer satisfaction, depth of functionality, and company direction.
	Software Magazine’s Software 500 Based on annual revenue, Unica ranked 228th in Software Magazine's annual ranking of the world's largest software and services suppliers.
	2006 Deloitte’s New England Technology Fast 50 Unica has been named to New England Fast 50 list. The ranking tracks the 50 fastest growing technology companies in the area by Deloitte & Touche LLP, one of the nation's leading professional services organizations. Rankings are based on the percentage revenue growth over five years from 2001 - 2005 and Unica's 474 percent increase in revenues over that period resulted in a ranking of 30 in the Technology Fast 50 for New England. A new record for the New England Fast 50 program, this is the seventh consecutive year that Unica has been awarded the honor.
	2006 Deloitte Technology Fast 500 For the seventh consecutive year, Unica has again been named to Deloitte's prestigious Technology Fast 500 Program for North America. The Deloitte Technology Fast 500 list is a ranking of the 500 fastest growing technology companies in North America. Rankings are based on percentage revenue growth over five years, from 2001-2005.
	KMWorld Magazine Trend-Setting Product of 2006 Unica's web analytics solution for small to medium businesses, NetTracker®, has been named a Trend-Setting Product of 2006 by KMWorld Magazine. The fourth annual list, published in the magazine’s September issue, recognizes software solutions that provide a unique market value and continual vision for the future.
	Customer Inter@ction Solutions CRM Excellence Award Unica was awarded the CRM Excellence Award for Lands' End's use of Affinium, Unica's award-winning EMM suite. Sponsored by Technology Marketing Corporation (TMC) and Customer Inter@ction Solutions, the CRM Excellence Awards recognize industry-leading companies that have enabled customers to achieve CRM success through the implementation of their CRM software or services. Winners were selected based on the specific service they provide to their clients. Lands' End, a leading retailer with over $1 billion in revenue and over five million customers, achieved 100 percent ROI on its electronic gift certificate campaigns through the use of Affinium.
	Data Strategy Awards 2006 Unica customer, Marks & Spencer Money (M&S Money), was honoured with the award for ‘Best Use of Data for Financial Product’ for its use of customer analysis to support its “&more” credit card marketing strategy. M&S Money uses Unica Affinium® to manage the delivery of its “&more” card customer marketing campaigns, enabling them to specifically target customers according to age groups and spending habits. This segmentation ensures customers receive marketing messages and offers that are individually relevant, yielding a higher response rate and return on investment for M&S Money’s marketing campaigns.
	Customer Inter@ction Solutions® Magazine's 2006 Product of the Year Award Unica’s web analytics solution, Affinium NetInsight, receives the 2006 Product of the Year Award from Technology Marketing Corporation’s (TMC®) Customer Inter@ction Solutions® magazine. Each year, Customer Inter@ction Solutions magazine recognizes companies that have demonstrated excellence in technological advancement and application refinements.

2005 Awards

	Intelligent Enterprise 2005 Editor's Choice Awards Unica was selected by the editors of Intelligent Enterprise as a 2005 "Company to Watch" in the category of Customer Intelligence. According to IE, "Customer-centric marketing depends on predictive analytics, data integration and streamlined campaign and lead management--all behind a friendly interface. Unica's Affinium puts it together."
	Electronic Business/Reed Research Group – 30 Best Small Electronics Companies Unica ranked 6th in this evaluation of the best small electronics companies. The ranking was best on quantitative factors such as profitability, quarter-to-quarter revenue growth and future growth potential. Qualitative attributes such as innovation, leadership and technology were also taken into account.
	2005 Software 500 Based on annual revenue, Unica ranked 276th in Software Magazine's 23rd annual ranking of the world's largest software and services suppliers.
	2005 CRM Magazine Market Leader Award: Winner for Marketing Automation For the second year in a row, CRM Magazineselected Unica as the "Winner" in the Marketing Automation category for their 2005 CRM Market Leader Awards. CRM Magazine's 2005 CRM Market Leader Awards recognize the top vendors in eight technology categories. Each category includes six CRM vendors (an overall category winner, four leaders, and one company to watch), which are selected based on a composite score of year-over-year revenue growth and analyst ratings (i.e. reputation scores) for customer satisfaction, depth of functionality and company direction. This year, Unica surpassed all other competitors in each of the three key reputation categories and year-over-year scores increased in both the customer satisfaction and depth of functionality categories.
	2005 Deloitte & Touche New England Technology Fast 50 Unica has been named to New England Fast 50 list. The ranking tracks the 50 fastest growing technology companies in the area by Deloitte & Touche LLP, one of the nation's leading professional services organizations. Rankings are based on the percentage revenue growth over five years from 2000 - 2004 and Unica's 474 percent increase in revenues over that period resulted in a ranking of 30 in the Technology Fast 50 for New England. A new record for the New England Fast 50 program, this is the sixth consecutive year that Unica has been awarded the honor.
	2005 Deloitte Technology Fast 500 List For the sixth consecutive year, Unica has again been named to Deloitte's prestigious Technology Fast 500 Program for North America. The Deloitte Technology Fast 500 list is a ranking of the 500 fastest growing technology companies in North America. Rankings are based on percentage revenue growth over five years, from 2000-2004. Unica grew 474 percent during this period, attributing its growth to strong industry adoption of its innovative EMM solutions, successful corporate strategy and execution, and proven customer ROI.
	2005 DM Review Readership Merit Awards This award is given as recognition to vendors that successfully address the intersection of data, process and application. The list of winners received multiple votes of satisfactory or above on the DM Review's 2005 annual readership survey question regarding total customer satisfaction.
	2005 Information Management Awards: Best CRM Project – Unica and customer Nationwide Building Society Unica and customer Nationwide Building Society won the Information Management Award for best CRM project of 2005 for the first phase of Nationwide's marketing analytics project. Nationwide was selected from a group of 29 finalists for this prestigious European award. The winning project is part of Nationwide's overall initiative to create a quality, consistent and individual experience for each of its customers across all channels. The Society implemented Unica's Affinium software as a key part of the project in order to deliver coordinated multi-channel marketing campaigns that are personalized and delivered at the right time for the customer. The project has enabled Nationwide to decrease time to market and improve marketing efficiency.

2004 Awards

	2004 American Business Awards (aka 'The Stevies') Unica customer, KeyBank, won a Stevie for Best Marketing Organization at the American Business Awards. This year's Stevie Awards drew more than 815 nominations from more than 400 companies for the 40+ awards categories - more than twice the nominations of 2003. The Stevie Awards were created to honor and generate public recognition of the efforts, accomplishments, and positive contributions of companies and business people worldwide. The New York Post called the Stevies "the business world's own Oscar Awards."
	2004 CRM Market Leader Award: Winner for Marketing Performance Management CRM Magazine selected Unica as the "Winner" in the Marketing Performance Management category for their 2004 CRM Market Leader Awards. The CRM Market Leader Awards recognize the top vendors in eight technology categories and are based on a composite score of overall revenue growth, market share position, and analyst ratings for customer satisfaction and depth of functionality. According to CRM Magazine, Unica scored off the charts in their survey of functionality and customer satisfaction – one of the few Market Leaders to top both lists in its category.
	Deloitte & Touche New England Technology Fast 50 for 2004 – Unica ranked 22nd For the fifth year in a row, Unica has been named on the New England Fast 50 list. This is a ranking of the 50 fastest-growing technology companies in New England based on five-year revenue growth.
	2004 Deloitte Technology Fast 500 – Unica ranked 278th Unica has made this national ranking five times since its inception in 1995. The Deloitte Technology Fast 500 program is a ranking of the 500 fastest growing technology companies in North America. It includes all areas of technology, from Internet to life sciences, from computers to semiconductors. It includes both public and private companies. The Fast 500 ranks companies based on percent growth in fiscal year revenue over the prior five years.
	2004 NCDM Database Excellence Awards Unica customer, BMO Bank of Montreal has been awarded the prestigious bronze award in the Multi-Channel Marketing category of the 2004 National Center for Database Marketing (NCDM) Database Excellence Awards. The NCDM Database Excellence Awards, presented jointly by DIRECT Magazine and the Direct Marketing Association, honor organizations that have demonstrated ingenuity and creativity in leveraging marketing databases. The award recognizes BMO Bank of Montreal's successful implementation and use of Unica's Affinium software, specifically in support of marketing BMO's Mosaik ® Mastercard ® program.
	2004 SearchCRM.com Affinium was selected by the editors of TechTarget/SearchCRM.com as their "2004 Product of the Year" in the Marketing Automation category. SearchCRM.com is the leading online resource for more than 190,000 enterprise IT professionals. Affinium was selected by the SearchCRM editorial staff, in conjunction with a team of users, industry experts, analysts, and consultants. Winners were selected based on the following criteria: innovation, performance, ease of integration into existing environments, ease and use of manageability, functionality, and value.
	Peppers & Rogers Group 1to1 Impact Awards – Winner, KeyBank Unica customer KeyBank was selected as the 1to1 Impact Award winner in the Customer Strategy category. This award recognizes the companies that created customer strategies that measurably impacted the bottom line. KeyBank was recognized for its impressive results leveraging Unica's Affinium.

2003 Awards

	2003 CRM Excellence Award/Customer Inter@ction Solutions™ – Winner for Lands' End Implementation of Affinium This award commends companies that have proven to be true CRM partners to their customers and clients. In winning this award, Unica has demonstrated to the editors of Customer Inter@ction Solutions that its products and services have substantially improved the processes of their client's businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset – their customers.
	American Business Awards – KeyBank, Finalist, Best Marketing Organization for Affinium Implementation Nicknamed The Stevies from the Greek word for "crowned," the American Business Awards celebrate great performance in the workplace and are the first national, all-encompassing business awards program. Honoring companies of all types and sizes and the people behind them, these awards recognize outstanding leadership, innovation, perseverance, creativity, teamwork, and integrity through more than 40 categories. Almost 500 nominations were received.
	2003 RealWare Awards Finalist – Finalist, Customer Interaction and Intelligence Management – Implementation of Affinium by KeyBank The RealWare Awards recognize outstanding customer applications demonstrating innovative IT solutions and measurable business benefits for the intelligent enterprise. Unica was selected as a finalist based on the innovative use of its Affinium technology at KeyBank and for the measurable benefits KeyBank has been able to achieve with Affinium.
	2003 Software 500 Compiled by Software Magazine, Unica ranked 324th in this 21st annual ranking of the world's largest software and services suppliers based on annual revenue.
	Inc. 500 for 2003 – Unica ranked 193rd Sponsored by Inc. magazine, this annual ranking of the fastest growing private companies in America is based on the percentage increase in sales from 1998 through 2002. 2003 marks Unica's fourth consecutive period on the Inc. 500. During this five-year period, Unica's sales grew more than 857 percent. To be eligible, companies have to be independent and privately held through their fiscal year 2002, have at least $200,000 in sales in the base year, 1998, and their 2002 sales must have exceeded their 2001 sales.
	Deloitte & Touche New England Technology Fast 50 for 2003 – Unica ranked 23rd For the fourth year in a row, Unica has been named on the New England Fast 50 list. This is a ranking of the 50 fastest-growing technology companies in New England based on five-year revenue growth.
	2003 Deloitte Technology Fast 500 – Unica ranked 316th Unica is one of only 26 companies that have made this national ranking four times since its inception in 1995. The Deloitte Technology Fast 500 program is a ranking of the 500 fastest growing technology companies in North America. It includes all areas of technology, from Internet to life sciences, from computers to semiconductors. It includes both public and private companies. The Fast 500 ranks companies based on percent growth in fiscal year revenue over the prior five years.
	Information Management Awards – Runner Up, Marks & Spencer Money Unica customer Marks & Spencer Money was named a Runner Up for the United Kingdom's 2003 Information Management Awards in the CRM Project category. The IM Awards are the U.K.'s premier industry recognition of excellence and innovation in the management of business information and knowledge in an e-business environment. The success criteria are the delivery of significant and definable business benefits, as well as innovation and originality.
	2003 MIMC Technology Awards – Finalist, Enterprise Applications/Customer-Facing Held annually by the Massachusetts Interactive Media Council, the MIMC Awards recognize excellence in the creation of interactive technologies designed, produced or developed in New England. The MIMC Awards has been cited as one of the most prestigious awards competitions for New England's interactive industry and the largest technology awards showcase in the country.
	Peppers & Rogers Group 1to1 Innovator Awards – Winner, Intrawest Corp. Unica customer, Intrawest, was named a recipient of the 2003 Peppers & Rogers Group 1to1® Innovator Awards for results achieved from their Affinium implementation. The 1to1 Innovator Awards program showcases companies that have implemented outstanding customer-driven solutions within their organizations and achieved significant bottom-line results.
	2003 Product of the Year Award/Customer Inter@ction Solutions Magazine Affinium 6 was singled out by Customer Inter@ction Solutions magazine as one of its 2003 Product of the Year recipients. Each year Customer Inter@ction Solutions magazine bestows its "Product of the Year" awards to companies that have demonstrated excellence in technological advancement and application refinements. CIS looks for products and services that have gone the extra mile to help both improve the customer experience and the ROI for the companies that use them.