Press Releases
Unica in the News
Awards
Events
Media Kit
What Will Campaign Management Be Like In 2020? (Source: CustomerThink, 12/30/2008, by Elana Anderson)
10 Questions for Unica’s Elana Anderson (Source: InsideCRM, 12/9/2008, by Chris Bucholtz)
3 Web Analysis Insights Retailers Should Apply This Holiday Season (Source: Target Marketing, 11/19/2008, by Heather Fletcher)
E-mail metrics (Source: BtoB Magazine, 11/10/2008, by Karen Bannan)
The Fine Art of Cross-Selling (Source: BAI, 11/1/2008, by Charles Keenan)
How Can an Awesome Online Experience Get Better? (Source: Customer Think, 10/31/2008, by Akin Arikan)
Direct mail 'still part of Nectar's plans' (Source: Brand Republic, 10/16/2008, by Noelle McElhatton)
Unica calls on ex-Cognos exec Shone for CFO (Source: Mass High Tech, 10/8/2008)
Unica Aims To Help Marketers With Interactive Marketing (Source: MediaPost, 10/7/2008, by Tanya Irwin)
New platform takes user behaviors into account (Source: BizReport, 10/7/2008, by Kristina Knight)
Unica Announces Affinium Campaign Interact 7.5 (Source: DM Review, 10/2/2008)
Unica Unveils Next Generation of Affinium Suite (Source: Destination CRM, 10/1/2008, by Jessica Tsai)
How Much Marketing Is Too Much? (Source: Destination CRM, 10/1/2008, by Jessica Tsai)
America's Next Online-Offline Marketer (Source: Electronic Retailer, 10/1/2008, by Akin Arikan)
Integrating web analytics and e-commerce is helping VisitBritain boost sales from its websites (Source: E-consultancy, 9/19/2008)
Marketing in the age of the super consumer (Source: Mycustomer.com, 9/19/2008, by Yuchun Lee)
Unica Beefs Up Web Analytics Capabilities (Source: AnalyticsInsider, 9/17/2008, by Jennifer LeClaire)
Unica extends Affinium Web analytics capabilities (Source: BtoB Magazine, 9/16/2008, by Christopher Hosford)
Unica rides out downturn on SaaS offerings (Source: Mycustomer.com, 9/16/2008, by Stuart Lauchlan)
A Portrait of Today's CRM Landscape (Source: NewsFactor, 9/15/2008)
Unica launches the Unica Partner Program (Source: eChannelLine, 9/11/2008, by Vanessa Ho)
Customer Loyalty at Work; Best Buy Gets Into the Zone (Source: 1to1 Magazine, 9/8/2008, by Kevin Zimmerman)
More Than Meets the Eye; Hot Topic: Database (Source: 1to1 Magazine, 9/8/2008, by Mila D'Antonio)
The 2008 CRM Market Awards: Market Leaders -- Marketing Automation (Source: Destination CRM, 9/1/2008, by Jessica Tsai)
A Good E-mail Marketing Program Costs Money (Source: ClickZ, 8/28/2008, by Elana Anderson)
How to deliver truly personalised marketing (Source: Utalkmarketing, 8/26/2008, by Marcel Holsheimer)
Unica announces partner program (Source: BtoB Magazine, 8/25/2008, by Carol Krol)
Unica Wants Its Partners in the Marketing Market (Source: Destination CRM, 8/25/2008, by Jessica Tsai)
CRM Magazine Announces the Winners of the 2008 CRM Market Awards (Source: Destination CRM, 8/20/2008)
Customers Can Handle More Than One Channel, so Why Can't You?: an Interview With Akin Arikan (Source: Customer Think, 8/20/2008)
Tap Into Inbound Inquiries to Insure Relevance of Outbound Campaigns (Source: DemandGen, 8/19/2008, by Akin Arikan)
SiteSpect partners with Unica (Source: DM News, 8/18/2008, by Bryan Yurcan)
Unica and Wmode Offer Consumer Web Analytics (Source: Datamonitor, 8/18/2008)
Unica, Wmode sign licensing, support agreement (Source: Mobile Marketer, 8/15/2008, by Giselle Abramovich)
Unica's Consumer Web Analytics Selected by Wmode (Source: TMCNet, 8/13/2008, by Anshu Shrivastava)
Online and Offline Marketing: Old and New (Source: Mediapost, 8/5/2008, by Akin Arikan)
Executive Roundtable: CRM (Source: CIS Magazine, 7/31/2008)
Online Marketing Isn't New Media, Anymore: Fusing Marketing's Parts Into One Whole (Source: Customer Think, 7/22/2008, by Elana Anderson)
Event Based Targeting (Source: MediaPost’s Behavioral Insider, 7/16/2008, by Phil Leggiere)
Unica appoints vice president of human resources (Source: Computer Business Review, 7/15/2008)
How can email work with web 2.0? (Source: Revolution, 7/14/2008, by Alex Blyth)
Whos Who in BtoB 2008 (Source: BtoB, 7/14/2008)
Unica's Akin Arikan on Multichannel Marketing (Source: eM+C, 7/10/2008, by Melissa Campanelli)
Interview with Multichannel Marketing Author (Source: Small Buziness News, 7/9/2008, by Manoj Jasra)
What Does It Mean When a Customer Stops Buying Pasta Sauce?: EBM Sparks Up Direct Marketing (Source: Customer Think, 7/7/2008, by Dan Smith)
Dexia Bank Belgium Selects Unica’s Software (Source: CRM Today, 7/2/2008)
Marketing Automation Rankings (Source: CRM Vendor List, 7/1/2008)
Get ahead with Multichannel Marketing (Source: Utalkmarketing, 6/27/2008)
One-to-One Requires a Unified Data View (Source: Multichannel Merchant, 6/23/2008, by Patrick Barnard)
Unica Sees 100 Percent Year-Over-Year Revenue Increase (Source: TMCNet, 6/17/2008, by David Sims)
CRM, EMM Vendors Sogec, Unica Team Up on Marketing Campaign Solution for Unilever (Source: TMCNet, 6/13/2008, by David Sims)
Unilever France selects Unica and Sogec to manage marketing campaigns (Source: Datamonitor, 6/13/2008)
Where SaaS Works (Source: InformationWeek, 6/7/2008, by Mary Hayes Weier)
Unica hires product marketing chief (Source: Boston Business Journal, 6/3/2008)
Unica Affinium NetInsight (Source: Visibility, 6/1/2008, by Eric Enge)
Five Keys To Event-Based Marketing (Source: MediaPost, 5/29/2008, by BJ Morgan)
Data moves to center stage (Source: DM News, 5/19/2008, by Chantal Todé)
USPS rates rise, marketers react to new process (Source: DM News, 5/14/2008)
Unica Tops Gartner Magic Quadrant for MCM (Source: Destination CRM, 5/7/2008, by Jessica Tsai)
Ex-gambler turns software ace (Source: BBC News, 5/7/2008, by Michael Dempsey)
Event-Based Marketing Helps Banks Pinpoint and Benefit From Changes in Customer Behavior (Source: Customer Think, 5/5/2008, by Dan Smith)
Shoring Up SaaS Data (Source: 1 to 1 Magazine, 5/1/2008, by Mila D’Antonio)
Yuchun Lee on the Future of Traditional Advertising, the New Marketing Paradigm, and the Movie "21" (Source: 1 to 1 Magazine, 4/29/2008, by Mila D’Antonio)
Unica Pushes Personalization and Persuasion (Source: Destination CRM, 4/28/2008, by Jessica Tsai)
Web analytics: Your portal to insight (Source: DM News, 4/14/2008)
The Bottom Line: Public Companies: Regulations take their toll on smaller public outfits (Source: Boston Business Journal, 4/4/2008, by Roberta Holland)
Outside the Box: Yuchun Lee (Source: Boston Business Journal, 4/4/2008, by Joan Goodchild)
Unica Says You're Unique (Source: Destination CRM, 4/1/2008, by Jessica Tsai)
Man who lived the movie "21" (Source: WBZ Newsradio, 4/1/2008)
Embracing the analyst inside you (Source: DM News, 3/31/2008, by Karen Hudgins)
Web Analytics Tips for Non-Practitioners (Source: eM+C, 3/27/2008, by Steve O'Brien)
Unica Strengthens Affinium Suite (Source: TMCnet, 3/26/2008, by Niladri Sekhar Nath)
French cheese firm Bel Group increases CRM efforts with Sogec/Unica partnership (Source: DM News, 3/12/2008, by Dianna Dilworth)
Web 2.0: A mixed blessing for marketing? (Source: MyCustomer.com, 3/11/2008, by Marcel Holsheimer)
Direct Marketing Meets the Web (Source: Destination CRM, 3/5/2008, by Jessica Tsai)
Internet on Way to Becoming B-to-B Marketers' Most Important Channel (Source: BtoB Magazine, 3/5/2008, by Carol Krol)
Online marketing: So relevant it feels like a service (Source: Internet Marketing Report, 3/5/2008, by Julie Power)
Spotlight Conversation with Paul McNulty, CMO of Unica (Source: DM News, 3/4/2008)
Marketing Software in Action (Source: MyCustomer.com, 3/3/2008, by Stuart Lauchlan)
Using Synchronized Segments To Uncover The Past (Source: Visibility, 3/1/2008, by Karen Hudgins)
eView: MRM Can Help Web 2.0 Marketers (Source: eM+C, 2/28/2008, by Alan Bunce)
The 2007 Customer Interaction Solutions Product of the Year Awards (Source: Customer Interaction Solutions, 2/14/2008)
Making Email, Web Analytics Play Nice: Testing Is Key (Source: MediaPost, 2/13/2008, by Erik Sass)
Tech Solution: Marketing Resource Management Software (Source: Destination CRM, 2/1/2008, by Jessica Tsai)
CRM Gets Serious (Source: Destination CRM, 2/1/2008, by Jessica Sebor)
A New Mandate for Web Analytics (Source: DM Review, 1/29/2008, by Jay Henderson)
Marketing Automation Produces Fast Payback For Rydex Investments (Source: DemandGen Report, 12/6/2007, by Amanda Ferrante)
New VP leads Reed Business Interactive’s editorial transformation (Source: BtoB, 10/2/2007, by Marie Griffin)
The 2007 Market Awards: Marketing Automation (Source: Destination CRM, 9/1/2007, by Jessica Sebor)
SOLUTION SPOTLIGHT: New Tool for Field Marketers Creates Automated Campaigns (Source: DemandGen Report, 8/21/2007)
How to avoid metrics mania (Source: DM News, 8/11/2007, by Karen Hudgins)
Online and offline marketing: more than the sum of the parts (Source: DM News, 8/6/2007, by Andrew Hally)
Making the Most of Marketing (Source: Destination CRM, 8/1/2007, by Jessica Sebor)
12 Cool Things You Can Do with Affinium NetInsight (Source: stonetemple.com, 7/25/2007, by Eric Enge)
Rand Schulman and Eric Enge talk about Web Analytics (Source: stonetemple.com, 7/16/2007, by Eric Enge)
Marketers discover analytics' power (Source: BtoB, 7/16/2007, by Carol Krol)
Study Shows Landing Pages Lack Personalized Touch (Source: DemandGen Report, 7/16/2007, by DemandGen Report)
What big buys could mean for search (Source: DM News, 7/14/2007, by Giselle Abramovich)
Unica to Acquire MarketingCentral (Source: DM Review, 7/12/2007)
Unica Announces Acquisition of MarketingCentral (Source: Destination CRM, 7/10/2007, by Jessica Tsai)
EMC Improves Its Marketing ABCs (Source: Destination CRM, 7/1/2007, by Jessica Sebor)
Making Market Leadership Last (Source: 1 to 1 Magazine, 6/11/2007, by Rob O'Regan)
Building a Marketing Performance Culture (Source: CMO Council, 6/1/2007, by Alan Bunce)
The Online-Offline Fusionist (Source: Customer Think, 5/14/2007, by Akin Arikan, Unica Corporation)
Unica Announces Cross-Channel Analytics with Insight (Source: MarketingRev, 5/10/2007, by Christopher Kenton)
Unica's Vision: Marketing So Relevant, It Feels Like Service (Source: Customer Think, 5/9/2007, by Bob Thompson)
Unica Says You Are the One (Source: Destination CRM, 5/8/2007, by Jessica Sebor)
Gartner Slots Multichannel Campaign Management Vendors (Source: Destination CRM, 4/11/2007, by Coreen Bailor)
Are you empowered to deliver truly personalized marketing? (Source: DM News, 3/22/2007, by Kelly Fieldler, Unica Corporation)
Campaigns being managed via Web (Source: BtoB, 3/12/2007, by Christopher Hosford)
Web Analytics Veteran Hired By Unica (Source: Computer Business Review Online, 3/9/2007, by Madan Sheina)
