The key to producing more leads and higher revenue is knowing your target audience and delivering timely, appropriate offers. Unica's Affinium Campaign Collaborate provides self-service direct marketing capabilities for non technically oriented marketers and individuals closest to the client without compromising corporate rules, goals, or objectives.

Provide field access to corporate marketing IP
Affinium Campaign Collaborate enables firms to drive demand and increase response rates by distributing direct marketing decisions and capabilities throughout the organization, leveraging the knowledge and experience of those closest to the customer. Yet corporate marketing is easily able to ensure consistent usage of marketing analytics, rules, and treatments across the enterprise.
Provide easy to use direct marketing capabilities
Campaign Collaborate is designed to specifically to meet the needs of less technical or infrequent users, ensuring success in any organization. Its easy-to-use, flexible capabilities coupled with a clean, intuitive user-interface, encourage user adoption and ultimate success.
Test and propagate best practices
Affinium provides sophisticated, real-time reporting and analysis across campaigns, segments, offers, and channels allowing marketers to perform detailed analysis that can be utilized in future campaigns for better-targeted, customer-centric marketing initiatives. This "closed-loop" approach accelerates the process of attracting, retaining, and growing the value of your customers resulting in dramatically improved ROI. Central marketers can easily monitor unique field campaigns, facilitating the testing, learning, and quick implementation of best practices across a wide spectrum to ensure campaign success at all levels.