In today's crowded marketplace, organizations are focused on delivering a superior customer experience to differentiate themselves and retain customers. Affinium identifies at-risk customers, making it easier for marketers to target those customers with communications differentiated through relevancy. One of Unica's telecom customers has reduced churn in high value segments by over 50 percent with relevant communications delivered via Affinium.

Leverage predictive analytics and modeling
Unica's Affinium empowers marketers to recognize and predict customer behaviors and preferences with its wizard driven data mining and predictive modeling capabilities. By accurately predicting customer spending and buying behaviors, and potential value, as well as identifying indicators of attrition, you may execute timely, relevant customer-focused marketing strategies to retain high value customers.
Deliver timely communications
Affinium allows marketers to quickly develop and run multiple forms of marketing communications - scheduled, event-driven, and real-time - from a single interface. This coordinated approach makes it easy to drive effective interaction strategies that reach individual customers at the right time, with the best offer, to minimize attrition.
Create a customer dialog
Marketers can easily coordinate and automate integrated cross-channel real-time, event-driven, and batch efforts to build a customer dialog that better matches a customers changing needs and interests. As a result, Affinium powers the optimal customer interaction sequence that enables you to build loyalty and decrease attrition.