Marketing Solutions

Unica's EMM Software Suite - Affinium

Unica's Enterprise Marketing Management (EMM) software suite, Affinium®, is the only complete solution that allows organizations to have the power and flexibility needed to provide customers with what they expect today - a consistent brand experience. The Affinium suite provides robust customer analytics, event-detection, campaign management, interactive marketing, lead management, and marketing resource management capabilities.

Affinium has helped marketers around the world achieve the common goal of driving a more customer-centric business by helping manage the pressures of increasing marketing complexity and delivering improved revenue and measurable results.

The Affinium suite includes:

Affinium Insight™ for Cross-Channel Customer Visualization - Affinium Insight provides easy-to-use, visually intuitive data exploration and analytics capabilities for everyone in marketing. Individual dashboards, drag-drop-and-drill visualizations, and the ability to immediately turn new insights into action enable marketers to understand and profit from cross-channel customer behavior.

Affinium Plan™ for Marketing Resource Management - a common workspace for establishing marketing objectives and budgets, creating and managing projects, storing and approving creative assets, and optimizing resources such as people and finances. With Affinium Plan, you gain enhanced visibility into all aspects of your marketing operation. You, your team, and your agencies stay aligned - while projects stay on time and in budget.

Affinium Model™ for Modeling and Analytics - predictive modeling and data mining software for developing actionable customer insights such as product affinity, expected customer value, and likelihood to attrite or respond. With Affinium Model, you understand customers on a one-to-one level so communications and advertisements are more customer-relevant and effective.

Affinium Detect™ for Event-Based Marketing - gives you unmatched insight into when to contact customers, when they will be most receptive to a new offer, or when impending attrition seems likely. Affinium Detect's patented event-detection engine, and on-boarding and alert capabilities, enable you to strengthen customer relationships and boost new customer profitability.

Affinium Campaign™ for Campaign Management - a complete solution for high-performance inbound, outbound and real-time customer interactions. This cross-channel, multi-wave solution supports email authoring and execution (Affinium Campaign eMessage), sophisticated cross-campaign optimization (Affinium Campaign Optimize), real-time personalization and offer presentation (Affinium Campaign Interact), and field campaign execution (Affinium Campaign Collaborate). Flexible response capture and reporting for closed-loop analysis. With Affinium Campaign, you can deliver targeted, timely marketing communications that produce results.

Affinium Leads™ for Lead Management - manages the distribution, enrichment, and maturation of leads, and analyzes marketing lead generation effectiveness. With Affinium Leads, you can improve the marketing and sales connection by only delivering targeted, timely sales leads and measuring lead follow-up.

Affinium NetInsight™ for Web Analytics - Available on-premise or hosted, Affinium NetInsight delivers unique self-service capabilities built on an open data model that allow marketers throughout the enterprise to perform in-depth analysis of website visitor behavior. NetInsight's role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behavior.