Marketing organizations are increasingly focused on measuring results, and for good reason. Marketing measurement is critical to prove contribution and more importantly, to effectively allocate resources and continually improve performance. One of Unica's banking customers has significantly reduced post-campaign reporting time with Affinium's real-time automated analysis.

Analyze and distribute real-time, closed-loop reports
Affinium provides packaged report templates for real-time operational and performance based analysis. These reports drill into campaigns, segments, offers, and channels as well as financial metrics for detailed analysis that can be utilized in future campaigns. Additionally, Affinium's open architecture enables marketers to use third party reporting tools to create customized reports.
Provide the right level of visibility to each stakeholder
Affinium enables marketers to customize and tailor which reports they see based on their needs and role. Reports may be configured, bookmarked, and distributed for quick analysis so that each stakeholder has visibility into which investments are most profitable.
Highlight financial metrics that resonate for your business
Marketing organizations have the ability to define custom financial metrics for effective market mix analysis across channels, segments, and product lines. Integration with financial and general ledger systems ensures all marketers can tangibly measure how their programs contribute to the bottom-line in a language that resonates with the business.