With budgets squeezed, resources limited, and marketing goals growing, organizations need a software platform that enables better management of resources, including budget, time, information, and creative assets.

Affinium enables marketers to increase the return and lower the risk of all their investments by optimizing decisions and strengthening overall marketing operations.

Align initiatives and increase collaboration
Affinium provides a central collaboration platform for sharing information as well as tracking project status and performance across all marketing activities. Strategic goals, marketing plans, and budgets are centralized to promote clarity of agreed-upon tactics to achieve business goals.
Increase Re-use and Reduce Waste
Affinium Plan enables marketers to capture information from one project in a way that makes it easily re-used on others. This spares them from needing to “reinvent the wheel” every time. Not just creative assets, but other re-usable information such as promotional themes, product specifications, coupon offers, target audiences, event venues, production specifications and branch locations is stored centrally and can be easily pulled into plans for new marketing projects.
Track budgets and spending in ways relevant to marketing
Financial management capabilities allow you to manage and track expenditures in a way that meets your own needs and those of your accounting department. Enhanced visibility into the use of marketing dollars enables marketers to control costs and reallocate budgets as needed to optimize marketing mix spend, and respond to changing market conditions.