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Resources
Making the most of marketing
technology investment
As marketing channels evolve, and opportunities to more deeply engage customers in more meaningful and profitable relationships expand, marketing technology continues to grow and adapt. As the demands on time and resources grow, it’s important to have trusted resources to help evaluate options and implement plans.
On the following pages, Unica provides insights into the steps necessary to choose the right components and establish an effective interactive marketing program.
- Start: Marketing technology basics and terminogy
- Prioritize: What marketing challenges to solve first
- Justify: Developing a business justification and learning from others
- Choose: What is important in chosing a marketing technology vendor and partner
- Implement: How to ensure a successful project
- Optimize: Making the most of marketing technology
