Implement

Once a marketing technology vendor has been identified it is time to transform the capabilities of that solution into business value.

Whether using Unica’s World Wide Professional Services Team or one of the many Marketing Service Provider or System Integrator partners, successfully applying marketing technology doesn’t stop at deployment. A successful implementation means conducting business needs assessments, evaluating process changes, considering end-user adoption strategies, and in-depth solution design and testing. 

Unica's broad and deep service offerings focus on implementing, extending, and integrating the suite of products while providing customers with best practices that expand business opportunities. Unica implementation teams comprise executive sponsorship, project management, business solutions consulting, and sophisticated technical architecture resources. To guarantee success, the Unica implementation team incorporates a number of best practices and comprehensive success factors into the Unica Solution Enablement (USE) methodology. Unica project managers will work to define individual success criteria and develop a project plan to achieve each milestone. Throughout the project Unica provides education services, ongoing communication, user adoption strategies, and issues management to minimize risk and maximize ROI. 

For additional information about implementing marketing technology, Unica recommends the following resources:

• More information about Unica’s Professional Services and our partners who can help with implementations

• An overview of the Unica Solution Enablement (USE) implementation methodology

• Become fully trained on all of Unica’s marketing solutions with our education services

Click on "Choose" to see what sets Unica apart from the competition

Click on "Optimize" to take a Unica solution to the next level