Our Solutions

Proven solutions to help meet the new
challenges of interactive marketing

Achieving success in the rapidly evolving world of interactive marketing means finding proven solutions to emerging business and challenges. Unica offers a range of solutions that help marketing organizations take full advantage of the new opportunities to more deeply engage customers and prospects. From outbound, inbound, and event-based marketing to lead management and Web analytics, Unica is helping marketers develop timely, relevant and responsive communications.

Interactive Marketing

Engage each customer and prospect in a cross-channel dialog that builds on past and current behavior.

Inbound Marketing

Increase the value of customer interactions through inbound channels such as the Web and call centers.

Web Analytics

Turn Web analytics into marketing action across online and offline channels.

Lead Management

Generate, nurture, and convert quality leads into loyal customers.

Outbound Marketing

Target each customer and prospect with precisely the right message.

Event-Based Marketing

Respond to customer needs and opportunities at exactly the right time.

Marketing Operations

Improve planning, budgeting, and operational management of all marketing programs.

 

Unica’s internet marketing solutions empowers interactive marketing to deliver the power and flexibility enterprises need in web marketing software to provide customers with a consistent brand experience across all channels. Marketing Technology such as Search analytics emphasize the critical data that Unica internet marketing services require to optimize web sites, attract more visitors, optimize lead management and improve customers’ web experience all in one marketing analytics package.

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