Optimize
What are the best practices for using and applying marketing technology?
Implementing technology is only one component to successfully optimizing marketing. Unica and its partners offer a full range of services to help with other dimensions of successful marketing.
Unica’s Innovation Services is a post-implementation engagement, designed to continue and expand the effective use of Unica products across an organization while improving program performance, streamlining marketing processes, decreasing campaign cycle times, and ensuring that your environment is optimally sized and configured to meet your needs.
It is especially wise to keep learning about marketing technology, tactics, and best practices. Unica recommends the following resources for more information about interactive marketing, multi-channel campaigns, and Web analytics:
- Unica’s Akin Arikan Multichannel Metrics blog
- Forrester’s blog for Interactive Marketing Professionals
- Jim Novo’s Marketing Productivity blog
- Kevin Hillstrom’s MineThatData blog
- Unica sponsored in-person events and webinars
- Publications: DMNews, Multichannel Merchant, Destination CRM
- Unica Blog
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