Leading news reporters rely on the data from IBM during the holiday retail selling season. <a href="http://www.theinteractivemarketingjourney.com/holiday-alerts?lang=en-us&cm_mmc=holiday2011-alerts-_-website-_-unica-_-herobanner&niseg=3660&nistg=holiday2011-alerts&nicam=emm&nireg=namerica&nichn=website&niven=unica&niver=herobanner ">Learn More</a> Explore The Interactive Marketing eBook: It's All About the Journey <a href="/solutions/interactive-marketing-solution.htm">Learn more</a> Unica Positioned in Leaders Quadrant for CRM Multichannel Campaign Management <a href="http://unica.com/resources/analyst-reports.htm">Learn more</a> IBM and Facebook Present: Social Marketing and Measuring Impact. Register for Webinar - <a href="http://event.on24.com/r.htm?e=381008&s=1&k=7EE7536859749A68E1F877797E75F92A&partnerref=Unica-HP ">Learn more</a>

Through its Unica offerings, IBM provides innovative marketing solutions that turn your passion for marketing into business success. Our comprehensive approach to interactive marketing enables more than 1,500 organizations worldwide to understand what makes their customers tick and leverage that understanding to engage buyers in highly relevant, interactive dialogs across digital, social, and traditional marketing channels.

 

Unica News

 
05.02.2011 IBM Survey Shows Mobile Marketing Rising, Social Media Marketing Needs Help
04.27.2011 Unica 2011 Marketing Innovation Summit Features Latest in Marketing Technology and Innovation
04.12.2011 IBM Unveils Smarter Commerce Software and Services Offerings

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IBM Unica is the recognized leader in marketing software solutions. IBM Unica provides enterprise marketing management (EMM) and web analytics software for the worlds largest companies across a variety of industries. IBM Unica's online marketing tool streamlines the entire marketing process for brand marketing, relationship marketing, interactive marketing and marketing operations. Offered on premise or on demand, IBM Unica delivers key EMM capabilities including: web analytics and customer analytics, email marketing, lead management, event-based marketing, cross-channel marketing, marketing campaign management, predictive modeling, inbound marketing, and marketing resource management. IBM Unica’s online marketing products uniquely provides a marketing system of record that enables marketers to easily manage marketing assets and information, rapidly assemble online and offline campaign components, and online marketing software to track marketing performance.

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